Wednesday, February 3, 2010
Tuesday, February 2, 2010
M/I Promotions Winter Blast. Buy 2 eblasts, get 2 eblasts FREE. eBlasts@MIPromotions.com for info. http://ping.fm/7z6FU
?We Can?t Afford Marketing?
Have you heard this statement before? In 2010, who believes that organizations can succeed without marketing?
Well, let me share who says this statement a lot – nonprofit professionals. And do you know why? If you have ever made a donation to a charity or volunteered for a nonprofit, you’ll want to hear what author and Harvard Business Review blogger Dan Pallotta has to say. I heard him speak recently and he turns this sector on its heels.
Based on his book, Uncharitable:How Restraints on Nonprofits Undermine Their Potential, Pallotta said his research has uncovered the history of nonprofit organizations to “Puritan notions of charity and self-denial.”
Pallotta’s company, Pallotta TeamWorks, was the for-profit brainchild behind several campaigns to raise funds for breast cancer and AIDS research and awareness, creating several nationwide, marathon-like events that raised millions. But its founder came under attack for violating the sacred premises of charitable organizations: low profile, low budget, and little or no profit.
Pallotta questions the assumption that charity and capitalism should be divided. He asks, “Don’t charitable causes deserve the same kind of competitive forces that work to get results in the for-profit sector? Wouldn’t social causes be better served if charitable organizations were headed by the kind of bright, aggressive executives that work in the for-profit sector?”
I absolutely concur! I’ve worked on the “inside” of the nonprofit sector at the national and regional levels, and found it frustrating that people thought we were only effective if we didn’t spend more than 10-15% of “overhead” on administrative costs and fundraising. So, where did they place marketing expenses in the budget? On the program side. Sad.
What are your thoughts? Do you think that a for-profit, capitalistic approach can help us solve more of our society’s problems?
http://www.mpdailyfix.com/we-cant-afford-marketing/
Well, let me share who says this statement a lot – nonprofit professionals. And do you know why? If you have ever made a donation to a charity or volunteered for a nonprofit, you’ll want to hear what author and Harvard Business Review blogger Dan Pallotta has to say. I heard him speak recently and he turns this sector on its heels.
Based on his book, Uncharitable:How Restraints on Nonprofits Undermine Their Potential, Pallotta said his research has uncovered the history of nonprofit organizations to “Puritan notions of charity and self-denial.”
Pallotta’s company, Pallotta TeamWorks, was the for-profit brainchild behind several campaigns to raise funds for breast cancer and AIDS research and awareness, creating several nationwide, marathon-like events that raised millions. But its founder came under attack for violating the sacred premises of charitable organizations: low profile, low budget, and little or no profit.
Pallotta questions the assumption that charity and capitalism should be divided. He asks, “Don’t charitable causes deserve the same kind of competitive forces that work to get results in the for-profit sector? Wouldn’t social causes be better served if charitable organizations were headed by the kind of bright, aggressive executives that work in the for-profit sector?”
I absolutely concur! I’ve worked on the “inside” of the nonprofit sector at the national and regional levels, and found it frustrating that people thought we were only effective if we didn’t spend more than 10-15% of “overhead” on administrative costs and fundraising. So, where did they place marketing expenses in the budget? On the program side. Sad.
What are your thoughts? Do you think that a for-profit, capitalistic approach can help us solve more of our society’s problems?
http://www.mpdailyfix.com/we-cant-afford-marketing/
Min. VaShawn Mitchell in Kansas City for the KC Mass Workshop. Visit www.kcpmaa.org. http://ping.fm/729c8
A GREAT WAY TO NETWORK WITH OTHER ARTISTS!!!!!!
The Official King Cat Music Songwriters Clinics are held to help songwriters improve their writing skills, find co writers, get feedback for their songs, and generally network with others in the songwriting and music industry. King Cat Music has a format that will be used with all King Cat Music songwriting groups all over. If you would like to host a King Cat Music Songwriters Clinic please e-mail us at conniewhitlock@yahoo.com This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call at 816-540-4197.
UPCOMING MEETINGS
Saturday, February 6th, 2010
10AM to 1PM
Baptist Church
address is 17000 nw 45 highway Parkville, MO 64152
take highway 152 west to 435 south then take the first exit (45 highway) and turn right (west) go about 1 mile church is on the right hand side across from the heartland presbyterian camp
if anyone needs better directions they can call me at 816 210 8149 (Bill Brough)
Songwriters Meetings
All Christian writers are welcome.
UPCOMING MEETINGS
Saturday, February 6th, 2010
10AM to 1PM
Baptist Church
address is 17000 nw 45 highway Parkville, MO 64152
take highway 152 west to 435 south then take the first exit (45 highway) and turn right (west) go about 1 mile church is on the right hand side across from the heartland presbyterian camp
if anyone needs better directions they can call me at 816 210 8149 (Bill Brough)
Songwriters Meetings
All Christian writers are welcome.
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