It is important for a company to have sales goals. Without goals, it is impossible to create a meaningful plan. Sales goals act as a control mechanism and the organizational structure to guides the company. Often a sales force fails to reach its goals because the organizational structure hinders the effective implementation of the strategic sales force planning.
It is important to have a sales plan driven by company goals because they communicate performance expectations and the time periods of expected delivery. The goals express the company’s desired number of sales. To improve as a company, it is best for management to set goals that are realistic but exceed previous sales; doing so perpetuates growth. Each sales person will have quotas. A reward system often encourages the sales team to not only meet their quota but do surpass it.
Sales goals are determined by many factors. A manager can start by determining the average amount of sales made in by a company on a daily, weekly, monthly, quarterly and yearly basis. The actual sales team can be involved in developing the sales goals by brainstorming tactics and discussing the nuances of the product and target market.
M/I Promotions can help you set and meet your sales goals. Contact us today.
Terrell L
TerrellL@MIPromotions.com
M/I Promotions
http://ping.fm/YJj17
816.921.3633
http://ping.fm/Hpv9Z
http://ping.fm/wgkj7
http://ping.fm/LWgl9
http://ping.fm/mLmGT
Monday, May 2, 2011
Friday, April 1, 2011
Trends Influencing the Effectiveness of Advertising
There are many trends influencing the effectiveness of advertising. Advertising has dominated the social media playing field. For many years Google and other search engines have been the best location for online advertising. Now sites like Facebook and LinkedIn have jumped on the advertising bandwagon. Advertising on social media has a few advantages over traditional marketing. Geo-targeting is a major benefit. Social media allows one to target individuals of a specific state or city. Now, advertising changes from a mass broadcast to whoever may see the message to direct communication within a precise area. Social media also allows advertisers to target birthdays, age, keywords, gender, relationship status, and interests. All of these attributes increase the effectiveness of advertise.
Emerging technology effects advertising. Rapid technological change, particularly the development of information technology and its relationship to marketing, has led to the substitution of computers and other machines for unskilled labor. Today anyone who knows how to use a company and do online research can organize a reasonable marketing campaign. There are many advances in technology that make marketing a lot easier and efficient in cost and time. Rather than using direct mail, we use electronic mail. Rather than attending networking events, we use social media.
Consumer behavior is being affected by advances in advertising technology. Consumer behavior is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires. Price increases are a major change agent. Escalating prices lead to financial problems and compromises for many families and businesses. No matter how much an organization advertises families are cutting back on recreational activities, shopping, eating out, and entertainment.
Emerging technology effects advertising. Rapid technological change, particularly the development of information technology and its relationship to marketing, has led to the substitution of computers and other machines for unskilled labor. Today anyone who knows how to use a company and do online research can organize a reasonable marketing campaign. There are many advances in technology that make marketing a lot easier and efficient in cost and time. Rather than using direct mail, we use electronic mail. Rather than attending networking events, we use social media.
Consumer behavior is being affected by advances in advertising technology. Consumer behavior is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires. Price increases are a major change agent. Escalating prices lead to financial problems and compromises for many families and businesses. No matter how much an organization advertises families are cutting back on recreational activities, shopping, eating out, and entertainment.
Saturday, March 26, 2011
Product Life Cycle
A company’s positioning and differentiation strategy must change as the product, market, and competitors change over the product life cycle. Product life cycle is significant because consumer behavior is influenced by it. It is important to understand that products have a limited life; product sales pass through distinct stages with different challenges, opportunities, and problems for the seller; profits rise and fall at different stages of the product life cycle; and products require different marketing, financial, manufacturing, purchasing, and human resource strategies in each stage.
Advertising, sales, promotion, and competitors experience changes through the different stages of the product life cycle. During the introductory stage sales growth tends to be slow, promotional and advertising expenditures are at their highest ratio to sales, and there is an advantage to being a pioneer rather than entering a highly competitive market. The growth stage is marked by a rapid climb in sales and new competitors enter with new product features and expanded distribution. Companies maintain or increase their promotional expenditures to meet competition and to continue to educate the market, but sales rise much faster than promotional expenditures. When the rate of sales growth slows, the product enters a stage of relative maturity. During this stage a company might use market modification, expanding the market for its mature brand by expanding the number of brand users. By doing so, the customers of the competitors can be won. Sales are stimulated by modifying other marketing-mix elements such as prices, distribution, advertising, sales promotion, personal selling, and services. Last, during the decline stage, sales decrease, competition increases, and promotions and advertising budgets are cut.
Terrell L
TerrellL@MIPromotions.com
M/I Promotions
http://ping.fm/0q2nO
816.921.3633
Advertising, sales, promotion, and competitors experience changes through the different stages of the product life cycle. During the introductory stage sales growth tends to be slow, promotional and advertising expenditures are at their highest ratio to sales, and there is an advantage to being a pioneer rather than entering a highly competitive market. The growth stage is marked by a rapid climb in sales and new competitors enter with new product features and expanded distribution. Companies maintain or increase their promotional expenditures to meet competition and to continue to educate the market, but sales rise much faster than promotional expenditures. When the rate of sales growth slows, the product enters a stage of relative maturity. During this stage a company might use market modification, expanding the market for its mature brand by expanding the number of brand users. By doing so, the customers of the competitors can be won. Sales are stimulated by modifying other marketing-mix elements such as prices, distribution, advertising, sales promotion, personal selling, and services. Last, during the decline stage, sales decrease, competition increases, and promotions and advertising budgets are cut.
Terrell L
TerrellL@MIPromotions.com
M/I Promotions
http://ping.fm/0q2nO
816.921.3633
Wednesday, March 23, 2011
Competitive Advantage
Maintaining a unique competitive advantage is import. Competitive position is a marketing objective. A strong corporate image creates a major competitive advantage in the business-to-business marketplace. Identifying a product with a cultural symbol is difficult but, if done successfully, can become a strong competitive advantage for a firm. When media selection is performed correctly and messages are designed to fit with the chosen media, the chances for success greatly increase. When these issues are well-coordinated, a company creates a major competitive advantage.
Competitive advantage is real. Hallmark has been able to maintain a competitive advantage in the marketplace. Company strengths and weaknesses are studied as part of the planning process. Hallmark consistently takes advantage of the firm’s primary strength: a high quality image that appeals to both customers and retailers. As a result, Hallmark has been able to build on a strong past and work toward a more lucrative future, even as competitive pressures intensify.
Competitive advantage is real. Hallmark has been able to maintain a competitive advantage in the marketplace. Company strengths and weaknesses are studied as part of the planning process. Hallmark consistently takes advantage of the firm’s primary strength: a high quality image that appeals to both customers and retailers. As a result, Hallmark has been able to build on a strong past and work toward a more lucrative future, even as competitive pressures intensify.
Friday, February 18, 2011
Church Marketing Solutions
Marketing a church is more then just fancy banner ads, SEO, link building and all of the tactics common with today’s SEO companies. Marketing a church should not become a goal to reach as many people as possible and draw them into the church, it should be about reaching the people you can help. Unless you are a mega church, bringing thousands of people to your church every Sunday is not going to be something you can support, so it becomes very important to reach those who are seeking you.
Church marketing is not a competition of which church can grow the most, or which church will hold the largest amount of members. It is about working together to provide a greater good for the Kingdom of God and the growth of our faith.
If you share these same values in the growth of your church, please contact us today to see if we can help identify marketing needs for your church.
M/I Promotions
http://ping.fm/vTNdN
816.921.3633
Church marketing is not a competition of which church can grow the most, or which church will hold the largest amount of members. It is about working together to provide a greater good for the Kingdom of God and the growth of our faith.
If you share these same values in the growth of your church, please contact us today to see if we can help identify marketing needs for your church.
M/I Promotions
http://ping.fm/vTNdN
816.921.3633
Tuesday, February 15, 2011
Should the Church Advertise?
Every successful business has a advertising and marketing budget and strategy. Should the Church advertise, or is that just for businesses? Jesus said He was about His Father's business. Gosh, do I need to say anything else? Church is a business, and a very serious one at that. No, not in the natural or traditional sense of being a business like everyone else. A Church's profit does not come in a monetary sense. I know the world who is not in church would like to think otherwise, as they mock and ridicule pastors and bishops and call them greedy for being blessed by God, not knowing how hard of a job it is to be a Pastor. Pastors who are about the business of their Father in Heaven are definitely not in it for the money. Maybe that's hard to understand, but it's true. You see church is a life or death (eternal) business, and people's lives are at stake. So with this being a fact, isn't it important to be able to reach God's audience? Wouldn't it be even more important for a Church to advertise than say, any other business? If souls are the profit, and its God's profit, are we being good stewards with the talent our Master gave us while He was away? Have we taken that talent and turned it into ten, or have we buried it in the church account where it is safe?
M/I Promotions can help. We are dedicated to helping churches and ministries spread the gospel. Call or email today.
Terrell L
TerrellL@MIPromotions.com
M/I Promotions
http://ping.fm/pPBfW
816.921.3633
M/I Promotions can help. We are dedicated to helping churches and ministries spread the gospel. Call or email today.
Terrell L
TerrellL@MIPromotions.com
M/I Promotions
http://ping.fm/pPBfW
816.921.3633
Wednesday, February 9, 2011
Is Outsourcing Your Ministry?s Online Marketing a Sensible Strategy?
In times of economic uncertainty and for ministries and businesses that cannot afford to maintain unnecessary fixed operating costs, outsourcing any non-essential tasks is a significant way of reducing costs whilst maintaining standards. But is outsourcing a good idea for you?
Most ministries are busy enough with their essential daily operations without the issue of their online marketing to deal with. By outsourcing their online marketing, ministries could focus on the things that they are best at and helping others. Doing your own online marketing costs time and money. When you outsource, your ministry gains the high quality and expertise you need without the drain on your current resources.
By outsourcing their online marketing, ministries can cut costs without cutting corners. Outsourcing your online marketing allows you to maintain the same high levels of online presence without the fixed levels of cost. Outsourcing can allow you to reduce your running costs without compromising on what you get from your online marketing.
When you outsource your online marketing, you can respond to the changing demands of your marketing strategy without the implications of increasing or decreasing your staff. Outsourcing is the perfect way of expanding or reducing your online marketing output without long-term costs. When you outsource, you only pay for what you need now. This cuts down on the costly business of advertising, recruitment, and additional salaries. Outsourcing provides a flexible online marketing staff, with the same levels of service as your own staff, but without the continued commitment.
Of course, there are reasons that you may be reticent to outsource:
You’re probably thinking your marketing people or a volunteer in the ministry could handle it. But there’s a completely different skill and knowledge set associated with online marketing. Results online come from the application of up to date knowledge in the online marketing sector, if you want results, don’t leave your online marketing to amateurs.
Lastly, you may feel that you could just do it yourself. It’s not a stupid idea, but it could be costly. The time it takes you master AdWords, SEM, Search Engine Optimization – the cost in time to write articles, update your blog, submit your articles, create web content, optimize your site, plus the costs associated with trial and error – it just makes sense to outsource. Get the best, for less.
Outsourcing your online or Internet marketing makes sense. Get all the value of a strong online presence combined with the flexibility to respond to fluctuations in demand. Get the service standards of excellence you require without the fixed costs.
M/I PROMOTIONS CAN HELP! We have been a leader in online marketing for almost a decade. You need a website. Equally as important, you need a system in place to drive traffic to that site. We can help! Give us a call today.
Terrell L. McTyer
M/I Promotions
Website, Graphic Design, Branding and Marketing
Office: 816-921-3633
Marketing@MIPromotions.com
http://ping.fm/Xy36D
http://ping.fm/OJzm9
http://ping.fm/YGTSk
http://ping.fm/sm6ez
http://ping.fm/JTlZE
Most ministries are busy enough with their essential daily operations without the issue of their online marketing to deal with. By outsourcing their online marketing, ministries could focus on the things that they are best at and helping others. Doing your own online marketing costs time and money. When you outsource, your ministry gains the high quality and expertise you need without the drain on your current resources.
By outsourcing their online marketing, ministries can cut costs without cutting corners. Outsourcing your online marketing allows you to maintain the same high levels of online presence without the fixed levels of cost. Outsourcing can allow you to reduce your running costs without compromising on what you get from your online marketing.
When you outsource your online marketing, you can respond to the changing demands of your marketing strategy without the implications of increasing or decreasing your staff. Outsourcing is the perfect way of expanding or reducing your online marketing output without long-term costs. When you outsource, you only pay for what you need now. This cuts down on the costly business of advertising, recruitment, and additional salaries. Outsourcing provides a flexible online marketing staff, with the same levels of service as your own staff, but without the continued commitment.
Of course, there are reasons that you may be reticent to outsource:
You’re probably thinking your marketing people or a volunteer in the ministry could handle it. But there’s a completely different skill and knowledge set associated with online marketing. Results online come from the application of up to date knowledge in the online marketing sector, if you want results, don’t leave your online marketing to amateurs.
Lastly, you may feel that you could just do it yourself. It’s not a stupid idea, but it could be costly. The time it takes you master AdWords, SEM, Search Engine Optimization – the cost in time to write articles, update your blog, submit your articles, create web content, optimize your site, plus the costs associated with trial and error – it just makes sense to outsource. Get the best, for less.
Outsourcing your online or Internet marketing makes sense. Get all the value of a strong online presence combined with the flexibility to respond to fluctuations in demand. Get the service standards of excellence you require without the fixed costs.
M/I PROMOTIONS CAN HELP! We have been a leader in online marketing for almost a decade. You need a website. Equally as important, you need a system in place to drive traffic to that site. We can help! Give us a call today.
Terrell L. McTyer
M/I Promotions
Website, Graphic Design, Branding and Marketing
Office: 816-921-3633
Marketing@MIPromotions.com
http://ping.fm/Xy36D
http://ping.fm/OJzm9
http://ping.fm/YGTSk
http://ping.fm/sm6ez
http://ping.fm/JTlZE
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