Bye M/I

After nearly ten years of business and success, I have closed M/I Promotions.

M/I started as M/I Café when my co-founders Brandy Jenkins, Phil Dahmer, and I had a big idea to improve networking, unity, entertainment, and promotions in the Christian community of Kansas City.  Becoming M/I Productions, the vision caught like wildfire and expanded far beyond our expectations. 

Most recently, M/I Promotions has served the nation as a power-house marketing, media, and communications entity.  It has been a blessing to cultivate the industry of ministry and industry.  M/I was one of the greatest things that could have ever happened to me.  I am most grateful for the ability to serve God’s people and the life-long relationships I continue to cherish. 

My current focus…

Family

I am married to an amazing gift from God who has given me four wonderful children.  My focus is on being a life-partner and provider to Latrese.  My long nights of social media posts and creating marketing plans for the elect will be traded for a commitment to cuddling, words of affirmation, and caring conversations.  If I am not at the next big networking event, musical or conference, I may be helping Elijah with homework, finding worms in the backyard with Jeremiah, writing songs with Joshua or having an imaginary tea party with Triniti.  Daddy will be active and present; and loving every moment.

Mentoring

Owning businesses has awarded me mounds of experiences and relationships.  M/I was built upon favor and favors.  Now is the time to pay it all forward.  If someone needs honest advice, coaching through life’s tough times, or bear hugs full of love; I am here.  Too often we suffer from loneliness and feelings of isolation but I am available to be a true friend and helpful support system.  Put me to the test.

Ministry

I can never say goodbye to my calling and commitment to God and serving His people.  I am His disciple.  I am forever dedicated to proclaiming the Gospel though music, the preached word, or acts of service.  I am on an accelerated path towards graduation from seminary.  And daily God endows me with fresh ideas and inspiration to lift Him and draw people to Christ. 

Finally…

Last year I served an amazing contract with the Kauffman Foundation.  After which, I have decided to reenter cooperate America.  I am currently working for an amazing company to transform their marketing and culture.  Entrepreneurship was hard and often times a major sacrifice for my family.  I am comfortable with my decision and know that God is totally in control of every step I make.  

Today my passion is the manifestation of God – demonstrating His power and purpose.  Special thanks to my wife, my mother, and my friends.  Bye M/I.

Love Terrell L

What is RICH to you?

In two different moments recently I realized how FORTUNE-ate I am... In paying some bills I was thinking I could sure use
a couple extra bucks to pay all these bills. Later I got to thinking, 'I may not have much money, but I sure am rich in relationships'.

You have heard that concept before no doubt, but how do you think about all that? Where is your focus now - these days...
making money or making relationships? In these times, $ can take over our thinking no doubt.

Obviously one could make a case for the importance of both. I guess as I just ponder this all, I am just feeling very FORTUNE-ate
with all the relationships I have.

I have to also share with you, that just as we get caught up in wanting & thinking we need more money, I have to confess I am
greedy on the flip side.... I want more friends and relationships in my life!

REAL ones, not just the acquaintances on our Facebook list, but real ones that relate to you, communicate, support you,
share their time, listen to you, you can help, etc. I hope this describes YOU and I; if not let's take it (our relationship) UP a notch!

Well enough for now -- Merry CHRISTmas to you and yours. Give yourself a great gift in this holiday season: Add a new friend and
relationship to your world, ...or maybe two or three! Likely there is someone right near you; maybe someone you pass by every day
or many times each day? Annnnnd what a gift you are giving them as well huh?

Invest in that! He/she will last & be there when you need them; the $ will be gone tomorrow. RELATIONSHIPS = RICH

What is Branding and How Important is it to Your Marketing Strategy?

The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

The objectives that a good brand will achieve include:
• Delivers the message clearly
• Confirms your credibility
• Connects your target prospects emotionally
• Motivates the buyer
• Concretes User Loyalty

To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact.

Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.

A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without.

I do remarkable branding and marketing. Can I help with anything? www.MIPromotions.com

Terrell L
TerrellL@MIPromotions.com
M/I Promotions
http://ping.fm/cytVQ
816.269.8766

Changes to Facebook

As you may have seen, Facebook has made a lot of changes in the past week. It is important to our marketing efforts that we are aware of these changes and how we need to adjust our strategies to properly take advantage. The main thing to keep in mind is an emphasis on ENGAGEMENT. I preach about interacting with people on FB all of the time, but now it is more important than ever if you want to have success. I will be doing more to engage on your page. But no one can communicate with your friends and fans better than you. Together we can turn these changes into an opportunity. Please read the following:

"Likes" Less Important, Engagement Critical

With the changes to individual users newsfeeds, Facebook takes another step towards playing god in what content Facebook users see.

All content is not created equal. No longer can you expect everyone who "likes" your organization's Facebook page to see everything you post to Facebook. Status updates, photos, videos and links that get "likes" and "comments" have become even more prominent and thus more likely to be seen, while those that do not have become even less prominent and less likely to be seen.

This presents both a challenge and an opportunity for churches, non-profits and businesses. It's more important than ever that organizations engage people with their content. Those that do will find their content being seen by more people.

Furthermore, every time someone likes or comments on your content, that action shows up in all their friends Tickers. So, engaging content gets double prominence.

If you manage your organization's Facebook page, every time you post to Facebook you have to ask yourself more than, "What do I want people to know?" You have to ask yourself, "What do I want people to do?" And "How can post this in a way that will invoke a response?"

Relationship Building More Important

If you use Facebook personally, you understand that you engage more with the people you have the best relationships with - your immediate family and close friends. The same is true with organizations. The better your organization builds relationships with its "fans" the more they will "like" and comment on your content. That means doing things like

listening and responding to wall posts and comments
posting polls and asking for feedback
featuring members or customers
posting photos and video of your "fans" interacting with your organization offline

Terrell L

M/I Promotions
www.MIPromotions.com

816.269.8766

www.facebook.com/mipromotions
www.linkedin.com/in/mipromotions
www.twitter.com/mipromo

mipromotions.blogspot.com

Free Publicity

Request of Submissions in Entertainment Section of Magazine (Kansas City) – I am writing for the entertainment section of a new inspirational magazine geared toward women.

Please send me any ideas or events you have related to the entertainment or social scene in Metropolitan Kansas City in 2011. There is no cost to participate. This is free publicity. If you have something you are promoting, send it my way.

We are looking concerts, religious events, book reviews, conferences, book signings, outreach and community service opportunities, PSA’s, networking events, comedy shows, holiday events, fun for the family, Christian friendly dance venues, sporting events, plays, the hottest news in local music, movies, theatre, and social events.

Please provide all of the important information about the event or announcement. Partial info will not be published.

Thanks so much
Terrell L
TerrellL@MIPromotions.com
M/I Promotions
http://ping.fm/OdWA0
816.701.6364

Are you a successful person?

While the “over-night wonders” become arrogant and quickly disappear, really successful people work on their personality, their leadership skills, management skills, and every other detail of life

Church and Ministry Public Relations

Churches and ministries have to go about their public relations in different ways then normal businesses. Because they are non-profit they do not have the funds for advertising so they have to make themselves known in other ways.

Normal businesses can take their profits and budget them for advertising and other needs but non-profits cannot. They have to go about it in different ways. One way is to make sure that every member of the ministry understands the ministry’s mission.

If everyone there knows what they are about and is excited to do their part then the things they do will be a lot more effective. It will also make all the members so excited that they will want to share it with the people they meet. In this small way they can spread it by the word of mouth.

Once a few people spread it to a few people who spread to a few more people, that is a lot of people who now are aware of the church just because people are talking about it and doing things to help.

Something else that ministries can do is to have volunteers for the organization go around and talk to people - evangelism. They can go around to different events and such and share information about their church with people all around.

These would have to be people who are excited about the mission of the organization and who understand it well. They would have to be people who are willing to go around speaking to different people. Otherwise the message may not be spread well and people may not catch the spirit of it. If your own members do not like it then the general public will not know why they should be. They need to be enthused by your enthusiasm.

Another way to spread the word around is to contact your local media. You can do public service announcements or you can contact the local radio and TV stations. They may not give you a free advertising space, but maybe they would be willing to tell some of your stories.

Radio and TV people are always looking for wonderful stories that they can share. If you can give them great stories about human interest and service things that have happened they would want to share that with the public.

Say your church helps a family get into their own home and furnish it. That would mean a lot to a family who did not have the power to do so themselves and it would be a great story to share. Radio and TV stations would be more than happy to share these kinds of stories on their stations.

You can also use the web. If you create your own website you can direct people there and they can go there to find out about your ministry and read stories of people that you have helped. They would be able to find out for themselves what you are all about and they would be more inspired to join in.

M/I Promotions can help your church or ministry with public relations and marketing. Call today.

Terrell L. McTyer
M/I Promotions
Marketing, Branding, and Design
Office: 816.701.6364
Marketing@MIPromotions.com
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