What is RICH to you?

In two different moments recently I realized how FORTUNE-ate I am... In paying some bills I was thinking I could sure use
a couple extra bucks to pay all these bills. Later I got to thinking, 'I may not have much money, but I sure am rich in relationships'.

You have heard that concept before no doubt, but how do you think about all that? Where is your focus now - these days...
making money or making relationships? In these times, $ can take over our thinking no doubt.

Obviously one could make a case for the importance of both. I guess as I just ponder this all, I am just feeling very FORTUNE-ate
with all the relationships I have.

I have to also share with you, that just as we get caught up in wanting & thinking we need more money, I have to confess I am
greedy on the flip side.... I want more friends and relationships in my life!

REAL ones, not just the acquaintances on our Facebook list, but real ones that relate to you, communicate, support you,
share their time, listen to you, you can help, etc. I hope this describes YOU and I; if not let's take it (our relationship) UP a notch!

Well enough for now -- Merry CHRISTmas to you and yours. Give yourself a great gift in this holiday season: Add a new friend and
relationship to your world, ...or maybe two or three! Likely there is someone right near you; maybe someone you pass by every day
or many times each day? Annnnnd what a gift you are giving them as well huh?

Invest in that! He/she will last & be there when you need them; the $ will be gone tomorrow. RELATIONSHIPS = RICH

What is Branding and How Important is it to Your Marketing Strategy?

The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

The objectives that a good brand will achieve include:
• Delivers the message clearly
• Confirms your credibility
• Connects your target prospects emotionally
• Motivates the buyer
• Concretes User Loyalty

To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact.

Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.

A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without.

I do remarkable branding and marketing. Can I help with anything? www.MIPromotions.com

Terrell L
TerrellL@MIPromotions.com
M/I Promotions
http://ping.fm/cytVQ
816.269.8766

Changes to Facebook

As you may have seen, Facebook has made a lot of changes in the past week. It is important to our marketing efforts that we are aware of these changes and how we need to adjust our strategies to properly take advantage. The main thing to keep in mind is an emphasis on ENGAGEMENT. I preach about interacting with people on FB all of the time, but now it is more important than ever if you want to have success. I will be doing more to engage on your page. But no one can communicate with your friends and fans better than you. Together we can turn these changes into an opportunity. Please read the following:

"Likes" Less Important, Engagement Critical

With the changes to individual users newsfeeds, Facebook takes another step towards playing god in what content Facebook users see.

All content is not created equal. No longer can you expect everyone who "likes" your organization's Facebook page to see everything you post to Facebook. Status updates, photos, videos and links that get "likes" and "comments" have become even more prominent and thus more likely to be seen, while those that do not have become even less prominent and less likely to be seen.

This presents both a challenge and an opportunity for churches, non-profits and businesses. It's more important than ever that organizations engage people with their content. Those that do will find their content being seen by more people.

Furthermore, every time someone likes or comments on your content, that action shows up in all their friends Tickers. So, engaging content gets double prominence.

If you manage your organization's Facebook page, every time you post to Facebook you have to ask yourself more than, "What do I want people to know?" You have to ask yourself, "What do I want people to do?" And "How can post this in a way that will invoke a response?"

Relationship Building More Important

If you use Facebook personally, you understand that you engage more with the people you have the best relationships with - your immediate family and close friends. The same is true with organizations. The better your organization builds relationships with its "fans" the more they will "like" and comment on your content. That means doing things like

listening and responding to wall posts and comments
posting polls and asking for feedback
featuring members or customers
posting photos and video of your "fans" interacting with your organization offline

Terrell L

M/I Promotions
www.MIPromotions.com

816.269.8766

www.facebook.com/mipromotions
www.linkedin.com/in/mipromotions
www.twitter.com/mipromo

mipromotions.blogspot.com

Free Publicity

Request of Submissions in Entertainment Section of Magazine (Kansas City) – I am writing for the entertainment section of a new inspirational magazine geared toward women.

Please send me any ideas or events you have related to the entertainment or social scene in Metropolitan Kansas City in 2011. There is no cost to participate. This is free publicity. If you have something you are promoting, send it my way.

We are looking concerts, religious events, book reviews, conferences, book signings, outreach and community service opportunities, PSA’s, networking events, comedy shows, holiday events, fun for the family, Christian friendly dance venues, sporting events, plays, the hottest news in local music, movies, theatre, and social events.

Please provide all of the important information about the event or announcement. Partial info will not be published.

Thanks so much
Terrell L
TerrellL@MIPromotions.com
M/I Promotions
http://ping.fm/OdWA0
816.701.6364

Are you a successful person?

While the “over-night wonders” become arrogant and quickly disappear, really successful people work on their personality, their leadership skills, management skills, and every other detail of life

Church and Ministry Public Relations

Churches and ministries have to go about their public relations in different ways then normal businesses. Because they are non-profit they do not have the funds for advertising so they have to make themselves known in other ways.

Normal businesses can take their profits and budget them for advertising and other needs but non-profits cannot. They have to go about it in different ways. One way is to make sure that every member of the ministry understands the ministry’s mission.

If everyone there knows what they are about and is excited to do their part then the things they do will be a lot more effective. It will also make all the members so excited that they will want to share it with the people they meet. In this small way they can spread it by the word of mouth.

Once a few people spread it to a few people who spread to a few more people, that is a lot of people who now are aware of the church just because people are talking about it and doing things to help.

Something else that ministries can do is to have volunteers for the organization go around and talk to people - evangelism. They can go around to different events and such and share information about their church with people all around.

These would have to be people who are excited about the mission of the organization and who understand it well. They would have to be people who are willing to go around speaking to different people. Otherwise the message may not be spread well and people may not catch the spirit of it. If your own members do not like it then the general public will not know why they should be. They need to be enthused by your enthusiasm.

Another way to spread the word around is to contact your local media. You can do public service announcements or you can contact the local radio and TV stations. They may not give you a free advertising space, but maybe they would be willing to tell some of your stories.

Radio and TV people are always looking for wonderful stories that they can share. If you can give them great stories about human interest and service things that have happened they would want to share that with the public.

Say your church helps a family get into their own home and furnish it. That would mean a lot to a family who did not have the power to do so themselves and it would be a great story to share. Radio and TV stations would be more than happy to share these kinds of stories on their stations.

You can also use the web. If you create your own website you can direct people there and they can go there to find out about your ministry and read stories of people that you have helped. They would be able to find out for themselves what you are all about and they would be more inspired to join in.

M/I Promotions can help your church or ministry with public relations and marketing. Call today.

Terrell L. McTyer
M/I Promotions
Marketing, Branding, and Design
Office: 816.701.6364
Marketing@MIPromotions.com
http://ping.fm/PlWqC
http://ping.fm/GvLz2
http://ping.fm/LCSfu
http://ping.fm/qhXeN
http://ping.fm/8nxXv

8 Reasons Why I am Passionate about Marketing

1. I take pleasure in helping others
2. I like to educate people on how to make their business grow
3. I enjoy seeing my peers become more prosperous and wealth
4. Everyone needs marketing
5. I meet new and exciting people everyday
6. It is a professional way to show love or charity
7. I love giving back what God has given me
8. If I can protect someone from make a big mistake, I will do it

I am passionate about what I do. M/I Promotions has been around for eight years now and we are just getting started. We love promoting the industry of ministry with kingdom excellence. I thank God for M/I.

For what reasons are you passionate about your business or ministry? Share your heart.


Terrell L

M/I Promotions
Promoting the Ministry of Industry
www.MIPromotions.com
816.921.3633

www.facebook.com/mipromotions
www.linkedin.com/in/mipromotions
www.twitter.com/mipromo
mipromotions.blogspot.com

The art of branding is key

Effective branding campaigns usually focus on simplicity, directness, friendliness, and good humor. Branding campaigns want their names to become a household word and item. Therefore, branding campaigns try to appear as if they're there for everyone's benefit and profit. Branding campaigns are usually colorful and exciting. Branding campaigns try to be unique and interesting. Branding campaigns want their brand to appear both familiar and absolutely new. They want to appear as the hottest thing going but also as a trusted, tested product that everyone knows and loves. The art of branding is key to good public relations, book marketing, and advertising.

Branding wants people to know what it is and what it stands for on sight.

Coca Cola is known all over the world. Coca Cola is one of the supreme example of effective branding in our day. It can serve as a sort of ideal case of branding, the best case of branding. You'll find its name in every town, city, and state. You'll find its name in every country. You'll find its name on cups, mugs, plates, spoons, knives, straws, shirts, hats, bumper stickers, toys, bracelets, cars, etc. etc. You'll find its name everywhere. Its name won't necessarily be right in your face saying "buy me, buy me" - but it'll be in your face nevertheless. This is the idea behind branding. Branding wants to make a product cozy and safe and familiar. Branding wants people to know what it is and what it stands for on sight.

You have increased the number of your merchants till they are more than the stars of the sky, but like locusts they strip the land and then fly away. ? Nahum 3:16 (NIV)

Unlike the time of Jonah, Nahum prophesied to Ninevah when the nation was dying. One of the many judgments of Ninevah was that businesspeople were exploiting resources and people with no intent to replenish what they used. This is a warning to us today: are we only seeing how much we can get from our business endeavors, or are we aware of the true costs that we are incurring to all of those around us? Simply making a profit is not enough for God when it comes to doing business.

No Publicity Is Bad Publicity

Oftentimes the philosophy behind branding is - "no publicity is bad publicity; we just want to get our name out there as often as possible and in as many venues as possible; we want our name on every sign, billboard, in every commercial, movie, we want it everywhere, in all places, we want everyone to know about it, everyone, everyone." Others disagree with this philosophy, finding it too broad and crude to suit their purposes. Their attitude is - "we want the public to react to our idea or name in a specific way; we don't want to merely splash our idea and name all over the place; we want to carefully target where we put our idea or name, and so have more control over how it is received."

Branding just gets the idea, name, business, brand, or product "out there."

Branding isn't necessarily interested in getting Mr. Jones or Mrs. Horowitz to go out and buy the product right away. Branding isn't necessarily concerned about getting Mr. Smith or Mr. Schulz to sign up for the business right away. Branding isn't necessarily focused on getting Mr. Allen or Mrs. Polanski interested in a certain movie star away. What, then, is branding concerned with? It's simple - branding just wants to get the idea, name, business, brand, or product "out there." Branding wants to simply introduce the idea, name, business, brand, or product to the public at large - and, most importantly, branding wants to keep the idea, name business, brand, or product in the public eye as long as possible - hopefully permanently.

Set Sales Goals

It is important for a company to have sales goals. Without goals, it is impossible to create a meaningful plan. Sales goals act as a control mechanism and the organizational structure to guides the company. Often a sales force fails to reach its goals because the organizational structure hinders the effective implementation of the strategic sales force planning.

It is important to have a sales plan driven by company goals because they communicate performance expectations and the time periods of expected delivery. The goals express the company’s desired number of sales. To improve as a company, it is best for management to set goals that are realistic but exceed previous sales; doing so perpetuates growth. Each sales person will have quotas. A reward system often encourages the sales team to not only meet their quota but do surpass it.

Sales goals are determined by many factors. A manager can start by determining the average amount of sales made in by a company on a daily, weekly, monthly, quarterly and yearly basis. The actual sales team can be involved in developing the sales goals by brainstorming tactics and discussing the nuances of the product and target market.

M/I Promotions can help you set and meet your sales goals. Contact us today.

Terrell L
TerrellL@MIPromotions.com
M/I Promotions
http://ping.fm/YJj17
816.921.3633

http://ping.fm/Hpv9Z
http://ping.fm/wgkj7
http://ping.fm/LWgl9
http://ping.fm/mLmGT

Trends Influencing the Effectiveness of Advertising

There are many trends influencing the effectiveness of advertising. Advertising has dominated the social media playing field. For many years Google and other search engines have been the best location for online advertising. Now sites like Facebook and LinkedIn have jumped on the advertising bandwagon. Advertising on social media has a few advantages over traditional marketing. Geo-targeting is a major benefit. Social media allows one to target individuals of a specific state or city. Now, advertising changes from a mass broadcast to whoever may see the message to direct communication within a precise area. Social media also allows advertisers to target birthdays, age, keywords, gender, relationship status, and interests. All of these attributes increase the effectiveness of advertise.

Emerging technology effects advertising. Rapid technological change, particularly the development of information technology and its relationship to marketing, has led to the substitution of computers and other machines for unskilled labor. Today anyone who knows how to use a company and do online research can organize a reasonable marketing campaign. There are many advances in technology that make marketing a lot easier and efficient in cost and time. Rather than using direct mail, we use electronic mail. Rather than attending networking events, we use social media.

Consumer behavior is being affected by advances in advertising technology. Consumer behavior is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires. Price increases are a major change agent. Escalating prices lead to financial problems and compromises for many families and businesses. No matter how much an organization advertises families are cutting back on recreational activities, shopping, eating out, and entertainment.

Product Life Cycle

A company’s positioning and differentiation strategy must change as the product, market, and competitors change over the product life cycle. Product life cycle is significant because consumer behavior is influenced by it. It is important to understand that products have a limited life; product sales pass through distinct stages with different challenges, opportunities, and problems for the seller; profits rise and fall at different stages of the product life cycle; and products require different marketing, financial, manufacturing, purchasing, and human resource strategies in each stage.

Advertising, sales, promotion, and competitors experience changes through the different stages of the product life cycle. During the introductory stage sales growth tends to be slow, promotional and advertising expenditures are at their highest ratio to sales, and there is an advantage to being a pioneer rather than entering a highly competitive market. The growth stage is marked by a rapid climb in sales and new competitors enter with new product features and expanded distribution. Companies maintain or increase their promotional expenditures to meet competition and to continue to educate the market, but sales rise much faster than promotional expenditures. When the rate of sales growth slows, the product enters a stage of relative maturity. During this stage a company might use market modification, expanding the market for its mature brand by expanding the number of brand users. By doing so, the customers of the competitors can be won. Sales are stimulated by modifying other marketing-mix elements such as prices, distribution, advertising, sales promotion, personal selling, and services. Last, during the decline stage, sales decrease, competition increases, and promotions and advertising budgets are cut.

Terrell L
TerrellL@MIPromotions.com
M/I Promotions
http://ping.fm/0q2nO
816.921.3633

Competitive Advantage

Maintaining a unique competitive advantage is import. Competitive position is a marketing objective. A strong corporate image creates a major competitive advantage in the business-to-business marketplace. Identifying a product with a cultural symbol is difficult but, if done successfully, can become a strong competitive advantage for a firm. When media selection is performed correctly and messages are designed to fit with the chosen media, the chances for success greatly increase. When these issues are well-coordinated, a company creates a major competitive advantage.

Competitive advantage is real. Hallmark has been able to maintain a competitive advantage in the marketplace. Company strengths and weaknesses are studied as part of the planning process. Hallmark consistently takes advantage of the firm’s primary strength: a high quality image that appeals to both customers and retailers. As a result, Hallmark has been able to build on a strong past and work toward a more lucrative future, even as competitive pressures intensify.

Church Marketing Solutions

Marketing a church is more then just fancy banner ads, SEO, link building and all of the tactics common with today’s SEO companies. Marketing a church should not become a goal to reach as many people as possible and draw them into the church, it should be about reaching the people you can help. Unless you are a mega church, bringing thousands of people to your church every Sunday is not going to be something you can support, so it becomes very important to reach those who are seeking you.

Church marketing is not a competition of which church can grow the most, or which church will hold the largest amount of members. It is about working together to provide a greater good for the Kingdom of God and the growth of our faith.

If you share these same values in the growth of your church, please contact us today to see if we can help identify marketing needs for your church.

M/I Promotions
http://ping.fm/vTNdN
816.921.3633

Should the Church Advertise?

Every successful business has a advertising and marketing budget and strategy. Should the Church advertise, or is that just for businesses? Jesus said He was about His Father's business. Gosh, do I need to say anything else? Church is a business, and a very serious one at that. No, not in the natural or traditional sense of being a business like everyone else. A Church's profit does not come in a monetary sense. I know the world who is not in church would like to think otherwise, as they mock and ridicule pastors and bishops and call them greedy for being blessed by God, not knowing how hard of a job it is to be a Pastor. Pastors who are about the business of their Father in Heaven are definitely not in it for the money. Maybe that's hard to understand, but it's true. You see church is a life or death (eternal) business, and people's lives are at stake. So with this being a fact, isn't it important to be able to reach God's audience? Wouldn't it be even more important for a Church to advertise than say, any other business? If souls are the profit, and its God's profit, are we being good stewards with the talent our Master gave us while He was away? Have we taken that talent and turned it into ten, or have we buried it in the church account where it is safe?

M/I Promotions can help. We are dedicated to helping churches and ministries spread the gospel. Call or email today.

Terrell L
TerrellL@MIPromotions.com
M/I Promotions
http://ping.fm/pPBfW
816.921.3633

Is Outsourcing Your Ministry?s Online Marketing a Sensible Strategy?

In times of economic uncertainty and for ministries and businesses that cannot afford to maintain unnecessary fixed operating costs, outsourcing any non-essential tasks is a significant way of reducing costs whilst maintaining standards. But is outsourcing a good idea for you?

Most ministries are busy enough with their essential daily operations without the issue of their online marketing to deal with. By outsourcing their online marketing, ministries could focus on the things that they are best at and helping others. Doing your own online marketing costs time and money. When you outsource, your ministry gains the high quality and expertise you need without the drain on your current resources.

By outsourcing their online marketing, ministries can cut costs without cutting corners. Outsourcing your online marketing allows you to maintain the same high levels of online presence without the fixed levels of cost. Outsourcing can allow you to reduce your running costs without compromising on what you get from your online marketing.

When you outsource your online marketing, you can respond to the changing demands of your marketing strategy without the implications of increasing or decreasing your staff. Outsourcing is the perfect way of expanding or reducing your online marketing output without long-term costs. When you outsource, you only pay for what you need now. This cuts down on the costly business of advertising, recruitment, and additional salaries. Outsourcing provides a flexible online marketing staff, with the same levels of service as your own staff, but without the continued commitment.

Of course, there are reasons that you may be reticent to outsource:

You’re probably thinking your marketing people or a volunteer in the ministry could handle it. But there’s a completely different skill and knowledge set associated with online marketing. Results online come from the application of up to date knowledge in the online marketing sector, if you want results, don’t leave your online marketing to amateurs.

Lastly, you may feel that you could just do it yourself. It’s not a stupid idea, but it could be costly. The time it takes you master AdWords, SEM, Search Engine Optimization – the cost in time to write articles, update your blog, submit your articles, create web content, optimize your site, plus the costs associated with trial and error – it just makes sense to outsource. Get the best, for less.

Outsourcing your online or Internet marketing makes sense. Get all the value of a strong online presence combined with the flexibility to respond to fluctuations in demand. Get the service standards of excellence you require without the fixed costs.

M/I PROMOTIONS CAN HELP! We have been a leader in online marketing for almost a decade. You need a website. Equally as important, you need a system in place to drive traffic to that site. We can help! Give us a call today.

Terrell L. McTyer
M/I Promotions
Website, Graphic Design, Branding and Marketing
Office: 816-921-3633
Marketing@MIPromotions.com
http://ping.fm/Xy36D
http://ping.fm/OJzm9
http://ping.fm/YGTSk
http://ping.fm/sm6ez
http://ping.fm/JTlZE

Promises of God Production Company

Purpose: that by using our God-given gifts and talents we, with the leading of the holy spirit, in Jesus name will open the hearts and minds of the lost, hurting and backslidden, bringing joy, peace of mind and understanding to whatever situation one might be going through.

Thanking you in advance and looking forward to hearing from you.
Please check out my websites at: www.showcaseyourmusic.com/joynthespiritblessed7.
WWW.SONICBIDS.COM/JOYNTHESPIRIT
WWW.FACEBOOK.COM/CARMELITAECLARK

Produce what matters most to you

If we've learned anything from this recession it is don't follow the crowd, lead it. Everything about you is original, so be an originator and a producer of things that you care about. Initiate your own social network based on your conviction. You'll be surprised who will support you. (Read Gen 1:28)

Promises of God Production Company

Mission: To go forth into one's God-given destiny's with the gifts and talents God has given for his glory with excellence, humility, kindness and love, giving God all of the glory in all that we do!

Promote YOU!

You are a business waiting to be launched. Have you ever heard of entities such as Hewlett-Packard, Ernest & Young or Billy Graham Ministries? These are real people who promoted their actual names to create trust in the minds of others. Heavily brand your name everywhere you can, it's more valuable than you think (Read Ecc 7:1).

I promise to better manage my cash flow.

Cash flow is the life blood of any business. Even if you show a profit on your income or profit and loss statement, it doesn't matter if you don't have enough cash flow to pay your monthly bills. Your firm will fail if you focus only on profit at the expense of cash flow. Many individuals new to business have to learn this the hard way - by running short on cash. It takes cash to pay your suppliers, meet your payroll every week, and outfit your office. Prepare a cash budget at least monthly and a Statement of Cash Flows along with your other financial statements. It will make running your company so much easier and will help maximize your profit in the end. Cash management is crucial for all firm operations.

M/I Online Music Marketing

Lets takes an in-depth look at the tools and emerging technologies artists can use to generate interest in their music, acquire new fans, and sell their music. Call 816-921-3633 http://ping.fm/SY0Wf

Review your overall progress regularly.

Make sure you are making progress. If you are not making progress, hire a coach, tap into the support of loved ones, analyze why the goal is not being met. Don’t allow the goal to just fade away. Figure out what you need to do to accomplish it. Check the prior five steps starting with an assessment of how deeply you actually want to achieve the goal.

Establish times for checking your progress in your calendar system, whatever it is: a day planner, a PDA, a PDA phone or a hand written list.

If you’re not making progress or feel stymied, don't let your optimism keep you from accomplishing your goals. No matter how positively you are thinking, you need to assess your lack of progress. Adopt a pessimist’s viewpoint; something will and probably is, going to go wrong. Take a look at all of the factors that are keeping you from accomplishing your goal and develop a plan to overcome them. Add these plan steps to your calendar system as part of your goal achievement plan.

Commit to achieving the goal by writing down the goal.

Lee Iacocca said, "The discipline of writing something down is the first step toward making it happen." I agree completely. Write down the plan, the action steps and the critical path. Somehow, writing down the goal, the plan and a timeline sets events in motion that may not have happened otherwise. In my own life, it is as if I am making a deeper commitment to goal accomplishment. I can’t fool myself later. The written objective really was the goal.

Make a plan for the path you need to follow to accomplish the goal.

Create action steps to follow. Identify a critical path. The critical path defines the key accomplish-ments along the way, the most important steps that must happen for the goal to become a reality. Stephen Covey said, "All things are created twice. There's a mental or first creation, and a physical or second creation of all things. You have to make sure that the blueprint, the first creation, is really what you want, that you've thought everything through. Then you put it into bricks and mortar. Each day you go to the construction shed and pull out the blueprint to get marching orders for the day. You begin with the end in mind." He's right.

Visualize yourself achieving the goal.

Lee Iacocca said, "The greatest discovery of my generation is that human beings can alter their lives by altering their attitudes of mind." What will your achievement feel like? How will your life unfold differently as a result? If the goal is a thing, some gurus of goal setting recommend that you keep a picture of the item where you see and are reminded of it every day. If you can’t picture yourself achieving the goal, chances are – you won’t.

You need to deeply desire the goal or resolution.

Napoleon Hill, in his landmark book, Think and Grow Rich, had it right. "The starting point of all achievement is desire. Keep this constantly in mind. Weak desires bring weak results, just as a small amount of fire makes a small amount of heat." So, your first step in goal setting and achieving your dreams is that you've got to really, really want to achieve the goal.