A Website for Your Church, Ministry, Nonprofit or Business is Mandatory, Part 3

With the growth in popularity of Facebook, LinkedIn, and Myspace, many have begun to question if having a professional website is still necessary. Undoubtedly, a website for your church, ministry, nonprofit or business is mandatory. While it is tempting to save money by letting a volunteer try to build one, you may need to rely on professional help when it comes to design and implementation.

You should have a basic knowledge when planning and designing a good website. This will help when making decisions about your organizations site. Here are a few tips to consider:

Will the Seeking Find You. So now you have spent a ton of money and you own the most amazingly designed website ever. But the question still remains, “Are you findable?” Being able to be found on search engines like Google requires an important step called Search Engine Optimization. Learn about it. Invest in it.

Measure Success. Analytics and statistics can be intimidating words but are vital to measuring the success of your site. They give you information about traffic coming to your site. Who is visiting? And how did they find you?

Know Yourself. Before hiring a marketer to build your site, know what you want. Ask yourself a couple of questions. How soon do I need this project finished? How much money should I spend? What do I expect? Who is responsible for research and gathering information? Doing this will save a lot of time and money.

Use these tips to evaluate the effectiveness of your website design. It is not too late for a redesign or to start all over. Make quality priority!

Terrell L. McTyer
M/I Promotions
Website, Graphic Design, Branding and Marketing
Office: 816-921-3633
Marketing@MIPromotions.com
http://ping.fm/Edey7
http://ping.fm/zx7p7
http://ping.fm/pDd8M
http://ping.fm/aTyQJ
http://ping.fm/m4acw

A Website for Your Church, Ministry, Nonprofit or Business is Mandatory

With the growth in popularity of Facebook, LinkedIn, and Myspace, many have begun to question if having a professional website is still necessary. Undoubtedly, a website for your church, ministry, nonprofit or business is mandatory. While it is tempting to save money by letting a volunteer try to build one, you may need to rely on professional help when it comes to design and implementation.

You should have a basic knowledge when planning and designing a good website. This will help when making decisions about your organizations site. Here are a few tips to consider:

Simple is Superior. Today websites are scaling back. The day of fancy flash and intricate coding has come to an end. Make sure the site is well-maintained above all.

Hire Higher. Your website is your virtual business card. Don’t trust the design to an armature. Work with a trustworthy marketing company to do your website design. Ask to see sites they have previously built.

Budget Better. Set a budget. Decide how much money you can truly afford. But don’t be cheap. You want the best your money can buy. Apply for grants that are willing support marketing and branding initiatives.

Opt to Manage. Most sites are built with a Content Management System. This system allows for someone with even basis computer skills to maintain and update the site. Even if you hire someone to do your management, have the CMS available.

Use these tips to evaluate the effectiveness of your website design. It is not too late for a redesign or to start all over. Make quality priority!

Terrell L. McTyer
M/I Promotions
Website, Graphic Design, Branding and Marketing
Office: 816-921-3633
Marketing@MIPromotions.com
http://ping.fm/UHyw3
http://ping.fm/DnjzO
http://ping.fm/pQgeZ
http://ping.fm/lcoJV
http://ping.fm/Bz7mb

M/I Promotions & Marketing Excellence

Our services include:

Marketing – We will find your target audience and introduce them to you.

Social Media Marketing – We organize and communication integrated social platforms.

Business Building – We assist you in implementing the best practices towards development. 

Music Artists & Authors – We work towards your heightened exposure, sales and bookings.

Branding – We enhance your identity to command the notice of everyone.

Design & Print – We engage in a creative process to clearly and colorfully convey your message.

Our clients include:

Businesses, Entrepreneurs, Non Profit Organizations, Music Artists, Authors, Churches and Ministries, Pastors, Speakers, Community Organization, Small Businesses, Celebrities

Marketing – We will find your target audience and introduce them to you.  Marketing has many faces and uses various tools.  We cover them all.

Promotions & Public Relations

·         The various aspects of marketing communication, that is, the communication of information about the product or service with the goal of generating a positive customer response

·         Help you identify your target audience, develop the message that needs to be conveyed to them and bring that audience to act in a specific manner. 

·         Increase and maintain visibility and public awareness of an organization, company, or event

·         Help the public to see the organization as an industry leader

·         Increase awareness of the organization's programs, products, and services throughout the community, state, country, or world

·         Help enhance and maintain the organization's image

·         Support and organize efforts with regards to fundraising

·         Act as liaison and support in the event the organization experiences any negative publicity

Advertising

•        Print (newspapers and magazines)

•        Radio

•        Video

•        World Wide Web.

•        Social Media

Networking

Online Event Marketing

•        There are dozens of sites and services set-up to help you promote events. While these tools are indeed online you can get benefit employing them for local offline events as well.

Street Marketing

College Marketing

Marketing Research

·         Planning, collection, and analysis of data relevant to marketing decision making and the communication of the results of this analysis to management

Online Marketing

·         Email marketing is when you send your targeted email or flyer to a database of email addresses.

·         Internet marketing is when you successfully convert web site traffic into actual sales.

·         Website marketing is having an online presence for your product or service whether your business is web-based or not.

Social Media Network Marketing

·         Make use of social network services to increase your web presence

·         Advertise directly on social networking sites,

·         Initiate viral marketing that spreads throughout the web, email, and word of mouth

Cause-Related Marketing

·         The public association of a for-profit company with a nonprofit organization, intended to promote the company’s product or service and to raise money for the nonprofit

Fusion Marketing

·         Strategically forming a partnership with another business who shares a similar target market with a different niche to help expand and mutually benefit each other’s business

Video Engine Optimization

·         Place your company on the first page of a Google search, above the fold, by utilizing the importance Google places on video over standard text.  By utilizing a proprietary code, VEO works with Google Analytics, numerous Social Networks, Your Market Area, and Keyword Searches to put your website on the front page.

Social Media Marketing – We organize and communication integrated social platforms.

Social Media Marketing Start Up

Besides social media being all the rave now, why should you use it? Social media is hot right now for a reason. It is an effective way to learn about your market, network and most importantly, form valuable relationships with your customers and your industry.  To help jumpstart your social media marketing efforts the following package is offered:

•        A kick-off profile creation plan on the top three social media sites: Twitter, Facebook, and LinkedIn.

•        Creating profiles on five other niche sites.  Choices include MySpace, Tumblr, Indenti.ca, Brightkite, FriendFeed, GTalk, Plurk, Jaiku, Blogger, Plaxo Pulse, hi5, Flickr, Bebo, Posterous, Friendster, Koornk, Diigo, YouAre, Multiply, Yammer, StreetMavens, Radar, myYearbook, Tagged, LiveJournal, Xanga, Wordpress, MerchantCircle, Google Buzz, Tagged, and more.

•        Opening a new email account for the specific use of social media management.

•        Opening and set tingup a Ping.fm account to cross-post to multiple platforms from a central location online, through email or on your cell phone.

•        Beginning a following on your new sites.

•        Promoting your site through the M/I Promotions eBlast and Social Blast databases.

Social Media Marketing and Management

•        Integrating and Cross-Linking Channels - Once your channels are set up, it is crucial to integrate and cross network all your channels. Make sure that the social media icons are displayed clearly on your website so that consumers can get to those channels. Cross-link social media accounts. Integrating and cross-linking the channels will help you in optimization, keeping it fresh as well as in expanding your network.

•        Grow Fan-base - Become friends with individuals and organizations which are most important for your cause.  Network to grow your fan base, friends and following.  Stay connected and current by finding out relevant opportunities in your area and target demographic.

•        Monitor and Manage

Outsourcing your social media marketing and management can often be the best solution for companies and ministries that have limited resources when it comes to time and social media expertise. We have accumulated the knowledge, resources, accounts, and contacts that can help in taking your social media campaigns to the top and generate buzz quickly.

Business Building – We assist you in implementing the best practices towards development. 

Business Development

·         Help your company grow and expand by reaching new customers

·         Research and gather data

·         Formulate of strategy, plans and presentations

·         New product development planning and management

·         Appropriate administration, budgeting, monitoring, reporting, communication and liaison

Virtual Assistance (tasks include but are not limited to)

·         Appointment Management - Calendar Managing, Appointment Scheduling, Setting Reservations, Business Meetings, Personal Tasks

·         Transcription:  Dictating, Meetings/Calls/Interviews, Seminars/Conferences

·         Information Management - Creating Spreadsheets, Updating Spreadsheets, PowerPoint Presentations

·         Phone Services - Receptionist Services, Taking Messages, Call Answering & Transfer, Order Taking & Processing, Customer Service, Telephone Support

·         E-mail/Chat Management - Sending & Receiving, Managing Inbox, Email Response, Customer Service/Support, Live Chat Support

·         Database Management - Creating Database, Data Entry, Organization & Sorting

·         Website and Online Management - Updating the website, Content writing/editing, Server administration and support, Domain name registration and renewal, Email management and support, Forum/Blog comment moderation, Updating programs such as Word Press to the most recent versions, Social Media Management

·         Social Media Management – Increase friends, followers, and connection; Post content; Engage

Music Artists & Authors – We work towards your heightened exposure, sales and bookings.

Online Music Marketing

•        Traditional physical marketing outlets, while still important, have been augmented with a variety of online-based marketing, sales, and distribution outlets, all of which require their own specific marketing approaches and strategies.  This phase takes an in-depth look at the tools and emerging technologies artists can use to generate interest in their music, acquire new fans, and sell their music.

Digital Distribution

•        With digital distribution, anyone on the planet can access your tunes from anywhere. And that, without a doubt, benefits emerging artists who don’t have lots of money behind them.  The collection of data is one of the most important functions of downloading sites and will provide an incredibly valuable function in the future. It gives the bands a long-term connection to the fans. Also allows for direct marketing and cross promotion. We might also see the artist's statistics becoming valuable in negotiation of record deal ‚ perhaps record label will want to see artist's "stats" before they are signed.

Proactive Booking

•        Playing live may be the most important thing a music artist or speaker can do. Live gigs are a great way to build up a loyal fan base, get some media attention, attract record label interest, and build your audience while promoting your products. Booking a gig can seem like an overwhelming process, however, especially when you are doing all of the booking yourself.

Additional Services

•        Telemarketing

•        Email Marketing

•        Social Media Marketing

•        Demo and press kit development and distribution

•        Representation at the gig

•        After gig follow up

Branding – We enhance your identity to command the notice of everyone.

Text and Copy

·         Tagline, Mission Statement, Elevator Pitch, Resume, Bios, Descriptions, Matrix, Timetable, Calendar

Photography

·         Capture your true essence for profession presentation

Personal Branding Development and Coaching

Design & Print – We engage in a creative process to clearly and colorfully convey your message.

Graphic Design (Online)

·         Website, eBlasts, Electronic Newsletter, Logo, Website Banners

Graphic Design (Print)

·         Business Cards, Postcards, Stickers, Badges, Posters, Pens, Advertisement Materials, Book Cover, Brochures, Product Packaging, CD Covers, Poster, Stationery

A Website for Your Church, Ministry, Nonprofit or Business is Mandatory

With the growth in popularity of Facebook, LinkedIn, and Myspace, many have begun to question if having a professional website is still necessary. Undoubtedly, a website for your church, ministry, nonprofit or business is mandatory. While it is tempting to save money by letting a volunteer try to build one, you may need to rely on professional help when it comes to design and implementation.

You should have a basic knowledge when planning and designing a good website. This will help when making decisions about your organizations site. Here are a few tips to consider:

Design for Your Audience – When making decisions about your website design and functionality, you must think like those who will be using the site.

Poll Your Pals – Your members, fans, clients, colleagues and friends can get involved here. Ask them questions about what they think is important in the improvement of your site. Each of them might have different, but helpful answers.

Reach Out and Touch – Reach the right people with your site, and then encourage a specific behavior. Your sites should evoke a reaction. Do you want them to cry, cuss, or call?

Help Wanted. No, Needed – Most sites come with a content management system. This enables you to personally make minor corrections and updates to your site. But it is paramount to know when a change is outside of your ability.

Use these tips to evaluate the effectiveness of your website design. It is not too late for a redesign or to start all over. Make quality priority!

Terrell L. McTyer
M/I Promotions
Website, Graphic Design, Branding and Marketing
Office: 816-921-3633
Marketing@MIPromotions.com
http://ping.fm/AcL6a
http://ping.fm/BnBjF
http://ping.fm/LygOx
http://ping.fm/z4kh9
http://ping.fm/1A0QI