With the growth in popularity of Facebook, LinkedIn, and Myspace, many have begun to question if having a professional website is still necessary. Undoubtedly, a website for your church, ministry, nonprofit or business is mandatory. While it is tempting to save money by letting a volunteer try to build one, you may need to rely on professional help when it comes to design and implementation.
You should have a basic knowledge when planning and designing a good website. This will help when making decisions about your organizations site. Here are a few tips to consider:
Design for Your Audience – When making decisions about your website design and functionality, you must think like those who will be using the site.
Poll Your Pals – Your members, fans, clients, colleagues and friends can get involved here. Ask them questions about what they think is important in the improvement of your site. Each of them might have different, but helpful answers.
Reach Out and Touch – Reach the right people with your site, and then encourage a specific behavior. Your sites should evoke a reaction. Do you want them to cry, cuss, or call?
Help Wanted. No, Needed – Most sites come with a content management system. This enables you to personally make minor corrections and updates to your site. But it is paramount to know when a change is outside of your ability.
Use these tips to evaluate the effectiveness of your website design. It is not too late for a redesign or to start all over. Make quality priority!
Terrell L. McTyer
M/I Promotions
Website, Graphic Design, Branding and Marketing
Office: 816-921-3633
Marketing@MIPromotions.com
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