It is important for a company to have sales goals. Without goals, it is impossible to create a meaningful plan. Sales goals act as a control mechanism and the organizational structure to guides the company. Often a sales force fails to reach its goals because the organizational structure hinders the effective implementation of the strategic sales force planning.
It is important to have a sales plan driven by company goals because they communicate performance expectations and the time periods of expected delivery. The goals express the company’s desired number of sales. To improve as a company, it is best for management to set goals that are realistic but exceed previous sales; doing so perpetuates growth. Each sales person will have quotas. A reward system often encourages the sales team to not only meet their quota but do surpass it.
Sales goals are determined by many factors. A manager can start by determining the average amount of sales made in by a company on a daily, weekly, monthly, quarterly and yearly basis. The actual sales team can be involved in developing the sales goals by brainstorming tactics and discussing the nuances of the product and target market.
M/I Promotions can help you set and meet your sales goals. Contact us today.
Terrell L
TerrellL@MIPromotions.com
M/I Promotions
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Monday, May 2, 2011
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