Wednesday, March 31, 2010

Sequoia's Kvamme: Social Media Marketing Can Replace Advertising http://ping.fm/yZILt
Being interviewed today by Lynne Valle of Dove Press & Examiner.com about M/I Promotions. Excited!
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Tuesday, March 30, 2010

Beautiful day here. Think I'll take a walk with my wife and kids

Marketing Like Jesus: Help Others

I have been writing marketing strategies for churches for many years now. But the best marketing approach a church can have is to HELP OTHERS. One might say this is not marketing, but the idea of marketing is to draw people to your place, product or concept. Well, try devoting your time to helping others and see how many people are drawn.

There are churches known for how large their congregation is. There are others who are known for their famous television pastor. Well, I challenge you to be known for something different – HELPING OTHERS.

In what ways does your church help other?

Now, how does this work as marketing? Word of mouth. Word travels fast when good deeds take place. Take lesson from Jesus. During His time there was no texting, television or telephones. Nevertheless, the word started getting out about Jesus when He began HELPING OTHERS.

This tip is also applicable to businesses owners. Help out your community and your business by aligning yourself with a nonprofit organization. Patrick Bishop, author of Money-Tree Marketing, offers this idea: "Set up a fund-raising program that benefits a school, like a discount card. At the same time the kids [are selling them, they are] promoting your business."

At M/I, we call this Fusion Marketing. Fusion marketing is when you form a strategic partnership with another business to help expand and mutually benefit each other’s business. An ideal business that would serve as a good partner is one who shares a similar target market with a different niche.

Making money is good. But the best reason to fuse is to help others and be of service to the community. Let’s brain storm some fusion ideas:

What some good ways for churches and businesses to join together to help the community?

M/I Promotions
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Office: 816-921-3633
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M/I Business Tip: In business, the only thing that ever stays the same is that everything
changes.
This must be the season for new websites; we have been getting calls for website design all week. Fun!

Monday, March 29, 2010

Do you need advise on MARKETING yourself, ministry, or company? Let's talk. 816.921.3633
Has your business/ministry reached the stage where you no longer have time to do it all? Maybe we can help. Contact me....
Question for the PASTORS: Is our church known more for what we are not/against than what we are/for?
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Friday, March 26, 2010

New site for Christian authors gives free advertising for books and great PR alternatives for national campaigns! http://ping.fm/DTk0s

Thursday, March 25, 2010

Do you need help managing your appointments? M/I can help? Contact me...
Are you a Christian or Gospel Music Artist looking for management or more bookings? Contact me. 816-921-3633 TerrellL@MIPromotions.com
Never make decisions out of FEAR, but only because you have clearly heard the word of God.

Wednesday, March 24, 2010

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Thank You for Calling; I?m Sophisticated and Successful

Personally, if I leave home and forget my cell phone, I will turn around to go back and get it. I don’t care how far I have already traveled.

As a Christian business owner, I can never leave home without a wallet full of business cards and my laptop.

As a minister of the gospel, never leave home with out the Word of God and a praise in my soul.

Daily I not only represent God but also my company. Because of this, the main thing I can never go in public with out is my SMILE. Customer service and just plainly being nice is so essential as a business man who is also trying to rep Christ.

My every moment in the office is dedicated to developing marketing strategies for my clients. But the best advice I can give them is to learn the art of being kind, loving, nice and caring for their customers.

Let’s start with the basic: Greet your costumers with honesty, style, and realness. One area we sometimes unmindfully neglect is our voice mail system. No one answers their phone each time it rings; so we must communicate kingdom excellence even in our voice mail message.

So, I am going to stop typing now to give you a moment to setup a voice mail greet that shouts, “I am a smart, sophisticated, and successful business person with a passion to properly represent the God in me.”

Terrell L
M/I Promotions
“Promoting the Industry of Ministry with Kingdom Excellence"
Virtual Assistance and Administration Services for Pastors and Business Owners
Office: 816-921-3633
Marketing@MIPromotions.com
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Tuesday, March 23, 2010

How Choirs Are Changing by Don Chapman

How Choirs Are Changing by Don Chapman

For literally hundreds of years, back to Bach, choirs led and performed church music in SATB four part harmony: Soprano, Alto, Tenor and Bass.

This SATB format can be seen in your hymnal. If you've ever read my "HymnCharts manifesto" you know this was one of the first problems I discovered when I became a music director for the first time - praise bands (specifically guitars) can't play SATB music because the chords usually change on just about every beat.

Pop music has drastically changed the musical landscape of the Church in the past twenty years. Chord progressions propelled music in the past, rhythm propels today's music. And that's why guitars can't play out of your hymnal - a pop song will linger on a single chord for as long as a measure or more while the guitars rhythmically push the song along.

SATB choirs are found in traditional and blended churches. They're made up of fairly experienced choir members who have grown up in grade school and college choirs and they can sight read at a decent level. These choir members enjoy learning a challenging anthem and performing it for special music.

A new type of pop choir has been born in recent years, emerging from contemporary Churches using modern worship methods. This pop choir will have a mix of "proper" sight-reading choir members and untrained singers who have no clue what those dots on the page mean. But that's ok, because the pop choir's purpose is not to perform a complicated anthem but to lead and bolster the congregational singing.
Well, we found out the sex of our new baby today. Let's take a poll. What do you think we are having? lol

Monday, March 22, 2010

Has your business/ministry reached the stage where you no longer have time to do it all? Maybe we can help. Contact me....

Sunday, March 21, 2010

What are the subcultures within the church? Do they attract or detract from the centrality of the gospel and mission of the church?
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Saturday, March 20, 2010

We had an amazing Social Media Seminar today (hosted by M/I and Destiny). In spite of the snow, people came out and we had a good time.
Having a great time at the Social Media Workshop! Interested in having a Workshop contact me

Friday, March 19, 2010

Drink & Win $5000! Put a healthy super-green drink in your body & put super-green money in your pocket! http://bit.ly/SimplifiedNutrition

Thursday, March 18, 2010

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Wednesday, March 17, 2010

M/I Promotions Winter Blast. Buy 2 eblasts, get 2 eblasts FREE. eBlasts@MIPromotions.com for info. http://ping.fm/sdrjV
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M/I Tip Christian Business Tip: Respond immediately to all emails and telephone calls from both potential and existing customers.

Tuesday, March 16, 2010

Do you need business cards? Don't miss this deal from M/I Promotions. Click here http://ping.fm/zIs13
Has your business/ministry reached the stage where you no longer have time to do it all? Maybe we can help. Contact me....
If the only possible means of connecting with unbelievers were through the missionary living of our church members, how much would we grow?
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Monday, March 15, 2010

Especially God?s People Should do Quality Marketing

So your church has made the WISE decision to invest in marketing. Good; you are not only spreading the good news about your church but the Good News about the Gospel. Anything you attach to God’s name to should be done with excellence and quality.

It begins by investing in the best marketing tools. I am not suggesting that you need to exhaust your budget on post cards and a website. However, I am strongly encouraging that a significant amount of energy, time, research, and prayer go into the development of your image.

Too often we use volunteers in our church who don’t have the qualification or experience to really transform the church visually. When you cut corners, you cut quality. When you cut quality, you cut your marketing’s effectiveness.

So how do you get started? Get a diverse group of members together to brainstorm about everything you might need every time you come in contact with an unbeliever or perspective member. This list can include pens, flyers, or even a Twitter page. You may not have the money or staff to get everything at once, but narrow down at least 3-5 that you deem as most vital.

Often times it is best to start with a logo. The logo sets the tone for the rest of the image-driven tools. As the pastor, God speaks to you regarding the vision for the ministry. Hire a professional who can translate that vision graphically. If funds are sparse, maybe you can find an art student at a local college to help you out.

No matter what, hold out for quality. Remember you are representing Christ and everything about Him is sheer perfection.

M/I Promotions
“Promoting the Industry of Ministry with Kingdom Excellence"
Marketing and Graphic Design for Pastors, Churches, and Ministries
Office: 816-921-3633
Marketing@MIPromotions.com
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Saturday, March 13, 2010

New site for Christian authors gives free advertising for books and great PR alternatives for national campaigns! http://ping.fm/jL9fw

Thursday, March 11, 2010

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Wednesday, March 10, 2010

Outsell: Marketers to spend more on digital than print this year

Sean Callahan
Story posted: March 8, 2010 - 12:48 pm EDT

Burlingame, Calif.—Spending on digital advertising and marketing will overtake print for the first time this year, according to a report released Monday by Outsell.

The report, “Marketing and Ad Spending Study 2010: Total US and B2B Advertising,” forecasts that marketers will spend $119.6 billion on digital strategies and $111.5 billion on print, which includes direct mail and newspaper and magazine ads. Overall, U.S. spending on advertising and marketing will increase 1.2% this year to $368 billion, Outsell predicts.

Total b-to-b marketing and advertising spending will reach $129 billion this year, a slight gain of 0.75% compared with 2009's dismal performance, Outsell forecasts. Most of this growth will stem from increases in b-to-b interactive spending, which is anticipated to grow 9.2% to $51.5 billion this year.

The Outsell report surveyed 1,008 U.S. marketers online in December.

Tuesday, March 9, 2010

Church Marketing?

Should churches marketing? Absolutely. Here’s how Wiki defines marketing:

Marketing is the process by which companies determine what products or services may be of interest to customers. It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

In the scenario of this discussion, the “company” is the church and the “products or services” can often vary but are centered on the message. Although the common denominator should always be God, different churches have different aspects of God or Christianity that they highlight. Some focus on family while others focus on spiritual giftings. The “customers” can either be their members, perspective members, or the unchurched.

So what is ministry marketing? Marketing for churches is the process by which churches determine what message may be of interest to perspective members or the unchurched.

How would you define church marketing?

Many don’t believe that churches should market. A ministry can have the best praise band, most anointed elders, and tongue slinging intercessors. However, singing, preaching and prayer alone is not going to cause people to dawn your door steps. You must get out and tell somebody. And whether you agree with churches marketing or not, every time you tell somebody about your church, YOU ARE MARKETING.

This blog series will give ideas for pastors, churches, and ministries to use to marketing and spread their message for the whole world to embrace.

M/I Promotions
“Promoting the Industry of Ministry with Kingdom Excellence"
Marketing for Pastors, Churches, and Ministries
Office: 816-921-3633
Marketing@MIPromotions.com
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Monday, March 8, 2010

The Kansas City Music & Arts Workshop kicks off TONITE. VaShawn Mitchell is here. There is still time to register. 816-921-3633
Has your business/ministry reached the stage where you no longer have time to do it all? M/I can help! Wanna hear how? Contact me....
A quick question for PASTORS: If all the pastors were tragically killed in a car accident, would the church's ministry cease or fall apart?

Sunday, March 7, 2010

Let's network! Want more friends or followers? Post your social media address here:

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Social marketing: A tool to help build congregations

In the 21st century, it is not possible to do the business of a church in the same way it was done in the 20th century, or the 19th for that matter. Some churches are slower to move on things like technological advancement than others, and today it is those churches that are moving in the direction of using available online resources that are getting more attention than others.

The ministry of Jesus Christ is rooted in meeting people where they are. During the earthly life of Jesus, he met people in their towns, villages and cities. Today, people spend a good size of their disposable time online. However, the search for faith has not abated. Instead, just as people do their shopping, get their news, or attend school online, many are seeking answers about faith online. Yet, what these people seeking faith are sometimes finding are answers from sources that are not very good. Sources that are not very good online have the ability to be found much easier than better answers from credible clergy, in many cases, who are perhaps not online.

As a former newspaper professional, who was active in newspapers from 1994-2009, I witnessed the change in how people, particularly young people, get their news (from in print to online). Yet, it is not just news that people get online anymore. Everything from romance, to education, to pets and houses, jobs and vacations are found online. Should it be any great shock that people are researching religions online when deciding where they will be attending church?

Today, the frantic lives of families, with both parents often working jobs (and sometimes multiple jobs each) to keep families' economic heads above water, demand an approach that is quick and decisive because time is the thing that never seems to get put back into their schedules. People have not lost their faith in God, but they are looking for him on Google instead of shopping houses of worship on Sundays.

In themselves, families are helping to keep in touch with one another using electronic means -- blogs, Facebook, FlickR, Twitter, MySpace and the like. Like any other family, it is time that the church family takes a look at what the Joneses are doing and try to keep up.

Like any familial relation, who is let into that special circle is very important, regardless of who it is. Our doctors are like members of the family, some of them, as are our lawyers, accountants, teachers, and others who help to support our family units directly. And, the pastor or reverend and church each of us allows through the door is also important.

I say that because many mainstream Protestant denominations are losing attendance and congregants because of a boom in various other church denominations, some of them representing wonderful values and traditions and others not.

In our grandparents' day, everyone understood what a Baptist, Episcopalian, Lutheran, Methodist, African-Methodist Episcopal, Southern Baptist, Pentecostal and Presbyterian, among others, were when it came to churches. These churches were a part of the fabric of this country, pretty much since its inception.

And then, somewhere along the way, newer denominations and independent churches cropped up in droves. These are not things to be wary of in and of themselves. But, where I find concern is in the credibility of the clergy involved in these sometimes fly-by-night faiths.

In traditional Protestant religions, it is not negotiable that there is an accepted level of education among reverends...usually at the Master's Degree level from an accredited seminary. Then there is usually an ordination process, which is vetted to ensure that stable, knowledgeable, and positive clergy are placed in charge of congregations that have a great deal of influence on the lives and spiritual directions of others.

Yet, in some of the more contemporary churches and faiths today, many found online very prominently, there are few, if any, criteria for ordination.

To return to the idea of the professionals who support the family: I would not want my family's doctor, lawyer, accountant, optometrist or even a nurse to be addressing the needs of my loved ones without appropriate academic and professional credentials. And yet, it is precisely those least qualified to serve in clergy who have often benefited the greatest from the use of social marketing sites, YouTube, Facebook, MySpace and the like when attracting members to their faith.

It is right for traditional, mainstream Protestant religious denominations to begin using the Internet as a tool for reaching people, particularly young people, in a way that aggressively places their presence 'out there' just as much as anyone else.

Consequently, I will be presenting a series of posts in the upcoming weeks that speak directly to building church congregations through using social marketing tools, viral marketing, blogs, and YouTube.

I look forward to this, and the very first installment of this series will begin on Sunday, with a look at translating Media Convergence Theory for the church.

If there should be a goal it cannot be to 'drive out' people who are not adhering to normative ordination standards: They have always been and will always be. Rather, I would like to see more traditional pastors, reverends, bishops and even deacons contributing to the Christian online presence.

I have always believed that if someone is called to vocation by God, he calls them to responsible service. He would call people to denominational service, mentored by others, and educated in a way that reassures their ministry with concrete skills (exegetical, theological, therapeutic, Christological, historical and denominational). Just as I would not give a young person who did not know how to drive keys to a car, as it would be very dangerous, I would not want to see a religious congregation turned over to someone not prepared for ministry.

In ministry, failure is not expressed in terms of money or worldly success. It means diverting people away from God and to a more perilous road. Such a ministry is one that represents hazards to families and not support.

Posted by Jim Purcell at 9:29 PM

Saturday, March 6, 2010

M/I Promotions Winter Blast. Buy 2 eblasts, get 2 eblasts FREE. eBlasts@MIPromotions.com for info. http://ping.fm/8DDhx

Questions for the Prophets

This blog is geared towards today’s prophets. For far too long the church as been at least twenty years behind on many issues of our generation. Today, I want to open a forum for the called men and women of God’s kingdom to address the nation. Let’s bring God’s people to greater level of power, anointing and authority. Here we go:

Green
Is going “green” or being more eco-minded a marketing ploy or should it genuinely be a way of life for the preservation of the earth? Remember this industry of spring water and energy foods made $209 billion in the last decade. Should the saints put set aside their chicken dinners for organic foods? Are energy drinks, in opposition to much needed sleep and rest, a transgression of our own bodies? When will there be an alternative to oil for fuel? Is it possible that the earth could run out of water?

Economy
How is the stock marketing different from gambling? Should Christians be involved in the stock marketing? What does God say about the future of stocks and trades? Should we be trading up or down? Was Obama chosen by God to help shift the economy in America? It seams as though Christians are always looking for the best bargain or discount. Is this mentality diminishing our economic power?

Health
As medicine evolves, do the miracles of God become unneeded? How can I know if my doctor is the best for me? How does a good exercise regimen fit into my relationship with God? When is it okay, as a child of God, to get plastic surgery?

Perhaps you have questions for the prophets. Our society is quick to look to talk shows, Google and horoscopes for answers. But we need to tap into the power that God has gifted us in the person of the Holy Ghost.

Feel free to post openly and honestly.

M/I Promotions
“Promoting the Industry of Ministry with Kingdom Excellence"
Networking for God’s People
Office: 816-921-3633
Marketing@MIPromotions.com
www.MIPromotions.com
www.facebook.com/mipromotions
www.linkedin.com/in/mipromotions
www.twitter.com/mipromo
mipromotions.blogspot.com

Friday, March 5, 2010

Want to learn more about M/I Promotions and Marketing services? Click here http://ping.fm/XygP2

Thursday, March 4, 2010

Are you a Christian or Gospel Music Artist looking for management or more bookings? Contact me at TerrellL@MIPromotions.com

Questions for the Prophets

This blog is geared towards today’s prophets. For far too long the church as been at least twenty years behind on many issues of our generation. Today, I want to open a forum for the called men and women of God’s kingdom to address the nation. Let’s bring God’s people to greater level of power, anointing and authority. Here we go:

Green
Is going “green” or being more eco-minded a marketing ploy or should it genuinely be a way of life for the preservation of the earth? Remember this industry of spring water and energy foods made $209 billion in the last decade. Should the saints put set aside their chicken dinners for organic foods? Are energy drinks, in opposition to much needed sleep and rest, a transgression of our own bodies? When will there be an alternative to oil for fuel? Is it possible that the earth could run out of water?

Economy
How is the stock marketing different from gambling? Should Christians be involved in the stock marketing? What does God say about the future of stocks and trades? Should we be trading up or down? Was Obama chosen by God to help shift the economy in America? It seams as though Christians are always looking for the best bargain or discount. Is this mentality diminishing our economic power?

Health
As medicine evolves, do the miracles of God become unneeded? How can I know if my doctor is the best for me? How does a good exercise regimen fit into my relationship with God? When is it okay, as a child of God, to get plastic surgery?

Perhaps you have questions for the prophets. Our society is quick to look to talk shows, Google and horoscopes for answers. But we need to tap into the power that God has gifted us in the person of the Holy Ghost.

Feel free to post openly and honestly.

M/I Promotions
“Promoting the Industry of Ministry with Kingdom Excellence"
Networking for God’s People
Office: 816-921-3633
Marketing@MIPromotions.com
www.MIPromotions.com
www.facebook.com/mipromotions
www.linkedin.com/in/mipromotions
www.twitter.com/mipromo
mipromotions.blogspot.com

Wednesday, March 3, 2010

Enter to win a free M/I eBlasts. Send us an email with the name, email address and mission of your ministry or business. Today only! http://ping.fm/vAlXg

Tuesday, March 2, 2010

M/I Business Tip: Know your audience and send them notifications when you are offering something that will suit their specific needs. www.mipromotions.com
Min. VaShawn Mitchell in Kansas City for the KC Mass Workshop. Visit www.kcpmaa.org. http://ping.fm/CMHj6