You have increased the number of your merchants till they are more than the stars of the sky, but like locusts they strip the land and then fly away. ? Nahum 3:16 (NIV)

Unlike the time of Jonah, Nahum prophesied to Ninevah when the nation was dying. One of the many judgments of Ninevah was that businesspeople were exploiting resources and people with no intent to replenish what they used. This is a warning to us today: are we only seeing how much we can get from our business endeavors, or are we aware of the true costs that we are incurring to all of those around us? Simply making a profit is not enough for God when it comes to doing business.

No Publicity Is Bad Publicity

Oftentimes the philosophy behind branding is - "no publicity is bad publicity; we just want to get our name out there as often as possible and in as many venues as possible; we want our name on every sign, billboard, in every commercial, movie, we want it everywhere, in all places, we want everyone to know about it, everyone, everyone." Others disagree with this philosophy, finding it too broad and crude to suit their purposes. Their attitude is - "we want the public to react to our idea or name in a specific way; we don't want to merely splash our idea and name all over the place; we want to carefully target where we put our idea or name, and so have more control over how it is received."

Branding just gets the idea, name, business, brand, or product "out there."

Branding isn't necessarily interested in getting Mr. Jones or Mrs. Horowitz to go out and buy the product right away. Branding isn't necessarily concerned about getting Mr. Smith or Mr. Schulz to sign up for the business right away. Branding isn't necessarily focused on getting Mr. Allen or Mrs. Polanski interested in a certain movie star away. What, then, is branding concerned with? It's simple - branding just wants to get the idea, name, business, brand, or product "out there." Branding wants to simply introduce the idea, name, business, brand, or product to the public at large - and, most importantly, branding wants to keep the idea, name business, brand, or product in the public eye as long as possible - hopefully permanently.