The art of branding is key

Effective branding campaigns usually focus on simplicity, directness, friendliness, and good humor. Branding campaigns want their names to become a household word and item. Therefore, branding campaigns try to appear as if they're there for everyone's benefit and profit. Branding campaigns are usually colorful and exciting. Branding campaigns try to be unique and interesting. Branding campaigns want their brand to appear both familiar and absolutely new. They want to appear as the hottest thing going but also as a trusted, tested product that everyone knows and loves. The art of branding is key to good public relations, book marketing, and advertising.

Branding wants people to know what it is and what it stands for on sight.

Coca Cola is known all over the world. Coca Cola is one of the supreme example of effective branding in our day. It can serve as a sort of ideal case of branding, the best case of branding. You'll find its name in every town, city, and state. You'll find its name in every country. You'll find its name on cups, mugs, plates, spoons, knives, straws, shirts, hats, bumper stickers, toys, bracelets, cars, etc. etc. You'll find its name everywhere. Its name won't necessarily be right in your face saying "buy me, buy me" - but it'll be in your face nevertheless. This is the idea behind branding. Branding wants to make a product cozy and safe and familiar. Branding wants people to know what it is and what it stands for on sight.