No Publicity Is Bad Publicity

Oftentimes the philosophy behind branding is - "no publicity is bad publicity; we just want to get our name out there as often as possible and in as many venues as possible; we want our name on every sign, billboard, in every commercial, movie, we want it everywhere, in all places, we want everyone to know about it, everyone, everyone." Others disagree with this philosophy, finding it too broad and crude to suit their purposes. Their attitude is - "we want the public to react to our idea or name in a specific way; we don't want to merely splash our idea and name all over the place; we want to carefully target where we put our idea or name, and so have more control over how it is received."