Branding just gets the idea, name, business, brand, or product "out there."

Branding isn't necessarily interested in getting Mr. Jones or Mrs. Horowitz to go out and buy the product right away. Branding isn't necessarily concerned about getting Mr. Smith or Mr. Schulz to sign up for the business right away. Branding isn't necessarily focused on getting Mr. Allen or Mrs. Polanski interested in a certain movie star away. What, then, is branding concerned with? It's simple - branding just wants to get the idea, name, business, brand, or product "out there." Branding wants to simply introduce the idea, name, business, brand, or product to the public at large - and, most importantly, branding wants to keep the idea, name business, brand, or product in the public eye as long as possible - hopefully permanently.