So your church has made the WISE decision to invest in marketing. Good; you are not only spreading the good news about your church but the Good News about the Gospel. Anything you attach to God’s name to should be done with excellence and quality.
It begins by investing in the best marketing tools. I am not suggesting that you need to exhaust your budget on post cards and a website. However, I am strongly encouraging that a significant amount of energy, time, research, and prayer go into the development of your image.
Too often we use volunteers in our church who don’t have the qualification or experience to really transform the church visually. When you cut corners, you cut quality. When you cut quality, you cut your marketing’s effectiveness.
So how do you get started? Get a diverse group of members together to brainstorm about everything you might need every time you come in contact with an unbeliever or perspective member. This list can include pens, flyers, or even a Twitter page. You may not have the money or staff to get everything at once, but narrow down at least 3-5 that you deem as most vital.
Often times it is best to start with a logo. The logo sets the tone for the rest of the image-driven tools. As the pastor, God speaks to you regarding the vision for the ministry. Hire a professional who can translate that vision graphically. If funds are sparse, maybe you can find an art student at a local college to help you out.
No matter what, hold out for quality. Remember you are representing Christ and everything about Him is sheer perfection.
M/I Promotions
“Promoting the Industry of Ministry with Kingdom Excellence"
Marketing and Graphic Design for Pastors, Churches, and Ministries
Office: 816-921-3633
Marketing@MIPromotions.com
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