Marketing Like Jesus: Help Others

I have been writing marketing strategies for churches for many years now. But the best marketing approach a church can have is to HELP OTHERS. One might say this is not marketing, but the idea of marketing is to draw people to your place, product or concept. Well, try devoting your time to helping others and see how many people are drawn.

There are churches known for how large their congregation is. There are others who are known for their famous television pastor. Well, I challenge you to be known for something different – HELPING OTHERS.

In what ways does your church help other?

Now, how does this work as marketing? Word of mouth. Word travels fast when good deeds take place. Take lesson from Jesus. During His time there was no texting, television or telephones. Nevertheless, the word started getting out about Jesus when He began HELPING OTHERS.

This tip is also applicable to businesses owners. Help out your community and your business by aligning yourself with a nonprofit organization. Patrick Bishop, author of Money-Tree Marketing, offers this idea: "Set up a fund-raising program that benefits a school, like a discount card. At the same time the kids [are selling them, they are] promoting your business."

At M/I, we call this Fusion Marketing. Fusion marketing is when you form a strategic partnership with another business to help expand and mutually benefit each other’s business. An ideal business that would serve as a good partner is one who shares a similar target market with a different niche.

Making money is good. But the best reason to fuse is to help others and be of service to the community. Let’s brain storm some fusion ideas:

What some good ways for churches and businesses to join together to help the community?

M/I Promotions
“Promoting the Industry of Ministry with Kingdom Excellence"
Fusion Marketing for Churches, Non-profits and Businesses
Office: 816-921-3633
Marketing@MIPromotions.com
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