Church Marketing?

Should churches marketing? Absolutely. Here’s how Wiki defines marketing:

Marketing is the process by which companies determine what products or services may be of interest to customers. It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

In the scenario of this discussion, the “company” is the church and the “products or services” can often vary but are centered on the message. Although the common denominator should always be God, different churches have different aspects of God or Christianity that they highlight. Some focus on family while others focus on spiritual giftings. The “customers” can either be their members, perspective members, or the unchurched.

So what is ministry marketing? Marketing for churches is the process by which churches determine what message may be of interest to perspective members or the unchurched.

How would you define church marketing?

Many don’t believe that churches should market. A ministry can have the best praise band, most anointed elders, and tongue slinging intercessors. However, singing, preaching and prayer alone is not going to cause people to dawn your door steps. You must get out and tell somebody. And whether you agree with churches marketing or not, every time you tell somebody about your church, YOU ARE MARKETING.

This blog series will give ideas for pastors, churches, and ministries to use to marketing and spread their message for the whole world to embrace.

M/I Promotions
“Promoting the Industry of Ministry with Kingdom Excellence"
Marketing for Pastors, Churches, and Ministries
Office: 816-921-3633
Marketing@MIPromotions.com
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