A Website for Your Church, Ministry, Nonprofit or Business is Mandatory, Part 3

With the growth in popularity of Facebook, LinkedIn, and Myspace, many have begun to question if having a professional website is still necessary. Undoubtedly, a website for your church, ministry, nonprofit or business is mandatory. While it is tempting to save money by letting a volunteer try to build one, you may need to rely on professional help when it comes to design and implementation.

You should have a basic knowledge when planning and designing a good website. This will help when making decisions about your organizations site. Here are a few tips to consider:

Will the Seeking Find You. So now you have spent a ton of money and you own the most amazingly designed website ever. But the question still remains, “Are you findable?” Being able to be found on search engines like Google requires an important step called Search Engine Optimization. Learn about it. Invest in it.

Measure Success. Analytics and statistics can be intimidating words but are vital to measuring the success of your site. They give you information about traffic coming to your site. Who is visiting? And how did they find you?

Know Yourself. Before hiring a marketer to build your site, know what you want. Ask yourself a couple of questions. How soon do I need this project finished? How much money should I spend? What do I expect? Who is responsible for research and gathering information? Doing this will save a lot of time and money.

Use these tips to evaluate the effectiveness of your website design. It is not too late for a redesign or to start all over. Make quality priority!

Terrell L. McTyer
M/I Promotions
Website, Graphic Design, Branding and Marketing
Office: 816-921-3633
Marketing@MIPromotions.com
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