The Media Should Know About Your Ministry, Part 2

How many people got saved at your church this Sunday? With whom did you share this great news? Did you tell your local TV station, newspaper or radio station? You should!

When something amazing happens in our ministries we think to tell our family, friends and Facebook, but what about the rest of the world. Pitch these stories to reporters and see how God works.

Here are a few testimonies of how other ministries are pitching to the media. Hopefully this will spark some thoughts of ways to get the media interested in publicizing your ministry:

“Get the youth involved... it could be a musical concert by college students that gets covered by the local press.” (Tina Thomas, Owner of ATP Realty Group)

“The news media has very mixed feelings towards Christian ministry. They can be very cynical about it, but are at the same time attracted to it when it offers solutions to troubling problems and questions in our society. I can speak directly as a communications professional and former reporter in dealing with issues regarding a Christian ministry and as the wife of a minister. If you are looking for stories that you can publicize about your church, you will find the media interested in feature stories about unique and impactful community service projects. Around the time of high holy holidays in the church year such as Easter, Lent and Christmas, they may be interested in something unique that your church is doing to celebrate and commemorate those times. Churches that have unique ministries reaching out to those who are struggling with addictions or other life impairing issues are of interest to the media. Look for seasonal tie-ins -- if the weather has turned cold and you have a program to get coats to the homeless, it could be a story.” (Jill Schultz, JMS Communications & Research)

More ideas to come…

Terrell L
M/I Promotions
“Promoting the Industry of Ministry with Kingdom Excellence"
Public Relations for Churches, Ministries and Christian Artists
Office: 816-921-3633
Marketing@MIPromotions.com
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