Social media sites like Facebook, Twitter, and MySpace have become so popular. It seems every pastor, minister, artist and entrepreneur on the globe has a profile. The success of these sites might tempt one to create his or her own online community. Doing so appears to be an excellent way to raise money for outreach, get feedback about a recently release CD, and provide a platform for church members to interact without leaving home.
But before you invest mounds of resources into establishing a successful online community, please understand there is more to it than blogging about your favorite scripture or sharing your latest business revelation. Be prepared to devote a reasonable amount of time and resources.
In Online Community Best Practices, Jeremiah Owyang highlights the growth stages that successful online communities experience:
Months or years may pass from conception, through adolescence, to maturity of an online community based on the ability to develop the tools and technologies, attract and retain audiences, and establish a base of knowledge within the company to foster growth of the community.
Benefits of establishing a community:
• Provides a platform for announcing new launches and building brand awareness of existing products
• Creates the ability to establish brand champions and customer feedback loops
• Produces opportunities for upselling and renewals
Costs of establishing a community:
• Dedicating resources required to launch and grow community
• Establishing expertise needed to develop tools and technologies
• Investing significant time before achieving ROI
Do you feel the costs are a sound investment considering the benefits?
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