Social media marketing and relationship marketing are have an essential similarity – engagement. When marketing, one must be careful about the balance between promoting and developing relationships. Social media marketing affords the ability to not only sell, advertise and announce but cultivate genuine relationships. But engagement requires an investment of time.
Do you feel you effectively manage your time to sincerely engage?
To a degree, if you have ever advertised in an online community, you have marketed by online marketing. Raising awareness is key. Display ads and eblasts build your brand and generate awareness.
Engagement sets social media marketing apart from other conventional online advertising options. However, listening is as important as promoting. Take the time to listen and learn. The more you learn about a person, they will tell you what they need from you or if what you have to offer will work for them.
Read online conversations.
Consider both negative and positive feedback.
Interact on a regular basis and be present.
What do you do to engage with your social media sites?
When practicing social media marketing, developing connections is key. Too many heavy-handed tactics and blatant self promotions will can hinder and harm the potential for deeper relationships. Remember, the most vital element is genuine interaction. Most often, people fail at this because they get frustrated with the seemingly unrealistic time investment requirement.
Before trying to push your cause or services, try to be a help. Provide valuable feedback. Suggest resources. Be known as a helpful and reliable friend over an aggressive salesperson. The ultimate goal is the increase interaction with those who might consider being followers or customers. That way, when you do offer them your services or product, it will appear like you are merely continuing your efforts to help them make sound decisions.
M/I Promotions
“Promoting the Industry of Ministry with Kingdom Excellence"
Social Media Marketing for Churches, Ministries & Christian-Owned Businesses
Office: 816-921-3633
Marketing@MIPromotions.com
www.MIPromotions.com
www.facebook.com/mipromotions
www.linkedin.com/in/mipromotions
www.twitter.com/mipromo
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