Ministries have a message they deem necessary to be heard. While word of mouth is always a valued resource for publicity, planning a promotions strategy is not a bad idea.
The proper promotional message must be developed. When repping Jesus, the message is clear. But every ministry has a different style and method for spreading the Gospel. At first, the promotional message may seem like a no brainer but there are many components to consider. The content, appeal, structure, format, and source of the message are all important.
Now for the best part – the budget. We all know salvation is free but ministry takes money. Ideally a budget will be determined and followed. Is this a local campaign or national? Break down the cost per territory. Then consider the mix elements for each. Billboards in Detroit may cost more than in Kansas City. Decide which sections of the campaign require the most financial obligation. After evaluating affordability, percent of sales, and competitive parity, one might get a better idea on gauging the success potential of your campaign.
An integral part of any good plan is evaluation of effectiveness and re-execution. How did the actual performance measure up to planned objectives? When the visitors start to flood your church porch, ask them how they heard about you. This will give you a good over of which tools are working best.
To promote means to elevate. The Bible makes countless charges to elevate or magnify the Lord. Keep God at the forefront of your promotional campaign, and everything will be great.
Terrell L. McTyer
M/I Promotions
“Promoting the Industry of Ministry with Kingdom Excellence"
Promotions for Pastors, Churches, and Ministries
Office: 816-921-3633
Marketing@MIPromotions.com
http://ping.fm/vczHU
http://ping.fm/tGASe
http://ping.fm/kaki7
http://ping.fm/yrPkx
http://ping.fm/sNtCW
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment