Putting together a promotional tour as a Christian music artist can be a lot of hard work and time. For M/I Promotions, the techniques and processes are second nature. Therefore, we thought to let you in on a few of our secrets.
So your booking agent has worked hard to fill your whole summer with ministry opportunities. Yes, it is great to get out of the city but there is a laundry list of tasks to take care of to maximize your marketing push.
Be sure to have all of your CD and promotional materials are professionally packaged. They can be sent to college radio and commercial radio stations in the cities and towns on your tour schedule in advanced. Have a professionally written press release will help industry leaders notice you.
Follow-up calls should be made to Music Directors and DJs to make sure the CD is getting airplay. Otherwise, expect your music to stay in a stack on their desks. Also, send your CD and promotional materials to local music press and follow-up calls should be made to editors to cover your performance.
Contact local events websites to distribute show dates, location and time through their email lists at least three weeks in advance.
Promote your show on your Internet chatrooms, clubs, social media networks, and message boards to get the word out about your upcoming performance. Contacts the media to schedule interviews with press or radio before your performance.
Above all, pray and consecrate yourself. Get a position to really hear what God’s purpose and plan is for the tour. Ask Him to open the doors of the right venues. Ask Him to soften the hearts of program directors towards your radio play. Ask Him to inspire the press to share your story. Stay integral when communicating virtually. Grab God and represent Him well. Make this promotional campaign more about Him and less about you.
Terrell L. McTyer
M/I Promotions
“Promoting the Industry of Ministry with Kingdom Excellence"
Promotions for Christian Music Artists
Office: 816-921-3633
Marketing@MIPromotions.com
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