Blogging is gaining in popularity. Blogging is seen as one of today’s most widely used internet marketing tools. Blogging started in the late 90’s; now, ten years later, everyone has a blog.
When the concept of blogging first started, people were just leaving single-sentence comments about a website they visited. Companies would use blogs to get visitors’ reactions to their website, products or services.
Do you have a blog on your website? (Share your website address)
Now blogs are long, outdrawn conversations about anything, everything and nothing all at the same time. However, to the advantage of our industry, blogging is also a strong internet marketing tool and advertising vehicle.
Actually, posting this blog is advertising for my company. Responding to it is publicity for your.
Do you use blogging as an internet marketing tool for your ministry or company?
There are several reasons why churches, ministries, Christian music artists, non-profit organizations, and small businesses should engage in regular blogging practices.
For starters, it’s simple and easy to do. We all need a web-presence. Blogging gets your name out on the World Wide Web. And the best part is you don’t have to be a computer expert to do it. Just read, respond and submit.
So what do you write about? Blogging is a simple way to get your cause, thoughts and beliefs broadcasted. You can blog about your ideas, experiences, new products, or just spread a message of hope.
How is blogging marketing? Marketing is essentially enticement. Once people start getting familiar with you as a person, the blogs might entice them to attend your church, support your ministry, buy your CD, donate to your organization or use your services.
Please share: How has blogging benefitted your ministry or business?
Advertising is EVERYWHERE. Everywhere you turn there is one form of advertising or another. (Good thing for me as an advertiser). This makes it hard to discern at times who to trust. Should your business or support always go to the one with the largest advertising budget?
Because the credibility of promoters continues to come in question, we need safe and authentic ways to advertise. Blogging can be that solution.
By blogging you show yourself to be a real person with real expressions. Pastors should blog to add a personal touch to their ministry. Christian musicians should blog to share the thoughts and feels behind their music.
Blogs provoke conversation. This is a good thing. Readers give their honest opinion about your products, services, or cause. People want to buy what others have tried, tested and approved.
The best reason blogging is perfect for churches, ministries, Christian artists, non-profit organizations and businesses is the cost. IT’S FREE!
Blogging has not yet been accepted as a primary internet marketing tool, therefore there is rarely a charge for it. At best, blogs are considered a mere aid or assistant to the main marketing efforts. But when done correctly, it is a publicist’s best kept secret and a great opportunity for your ministry or company.
Let’s share: What free blog sites do you recommend?
When working with a small (or no) budget but great volunteers, blogging is ideal. FYI, there are paid blog sites for the serious bloggers.
Credibility is big in this industry. Every pastor wants a following. All artists desire a fan base. And a loyal customer base is key for a successful business. Blogs are great for building credibility.
People want to stay in the know. They want to look to you for their information. While blogging, you write about your experiences. People read because they want to know more about your opinion. The more you write, the people rely on you. For this reason, blogging becomes a good online marketing tool because readers visit your site and more bloggers link to your blogs.
The more blogs, the more readers. The more readers, the more notoriety. The more notoriety, the more business. The more business, the more you can serve.
(Side note: Bloggers may reach out to you to advertise on your blog page or make you an affiliate, which pays for every referral generated from your blog site.)
The bottom line is blogging builds your market and reach. If you are blogging something good and interesting, the will tell others about your site. We all want more readers. Here are some times for churches, ministries, artists, non-profits, & small businesses:
Add a link to your blog site in your email signature.
When readers visit your blog site, use subscriptions to get the visitors’ email addresses.
Conduct a survey for your readers to get to know them better. You might also learn more about what they want to read in the future.
Join a blog network.
Once again, blogging is gaining in popularity. Blogging is seen as one of today’s most widely used internet marketing tools. I recommend blogging be a regular part of your marketing and publicity practices. Happy blogging.
M/I Promotions
“Promoting the Industry of Ministry with Kingdom Excellence"
Electronic Marketing (eblasts) and Church, Ministry & Business Marketing
Office: 816-921-3633
Eblasts@MIPromotions.com
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