Ministries have a message they deem necessary to be heard. While word of mouth is always a valued resource for publicity, planning a promotions strategy is not a bad idea.
Why should a pastor, church or ministry plan a promotional campaign?
There are three main reasons or perspective outcomes for initiating promotions:
• To reach your intended audience
• To effectively articulate your message to your target
• To stimulate a specific action by the message being communicated
For a pastor, the intended audience may be the unchurched or non-believer. The promotional campaign will help to convey the proper message in a way most acceptable by this demographic. Ultimately the intent is to draw these persons to visit their church or, even, give their lives to Christ.
You will be able to reach them better if you understand their needs and desires. One can’t assume you know another’s basic wishes, so you must open the lines of dialogue. Get out into the community and explore the deficits of the neighborhood. Talk to people. Run ideas by them. Take an active interest in their lives.
Recognize that every community is comprised of multiple small groups. These groups have leaders and decision makers. Develop a relationship with them and work together to bring about real change.
Next, make decisions about what communication channels will be used. For ministry, speaking with people face to face is best. The use of social media networks is a great way to talk to young adults and youth. A lot of ministries advertise in faith-based publications. But if you really want to reach the unchurched, check out local secular publications.
Terrell L. McTyer
M/I Promotions
“Promoting the Industry of Ministry with Kingdom Excellence"
Promotions for Pastors, Churches, and Ministries
Office: 816-921-3633
Marketing@MIPromotions.com
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